psychographic 
Online Marketing Institute
MAY 24, 2009
Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. ► March ( 4 ) You’re Selling What to Whom? Breathing our own exhaust?
Everything Technology Marketing
OCTOBER 10, 2010
But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). Many automation platforms score along two dimensions: demographics and behavior.
Expert insights. Personalized for you.
40 
Let's personalize your content