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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. For example, you could segment your audience by location, past buying behavior, or demographics such as age and gender. Psychographics (personality, values, interests, and lifestyles).

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Customer segmentation: What is it and can identity resolution help?


Some common customer segmentation models include: Demographic segmentation: This model might include data points like age, gender, location, income, and profession as criteria for segmentation. The segments covered six key categories: age, business, demographics, income, and interests.


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Why are marketers afraid of data?


Household income $65K+. They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive.

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A Guide to B2B Marketing Segmentation


If that’s the case, try to prioritize two main items: product needs and customer behavior. Demographic Demographic segmentation divides your audience into personal data such as age, education, income, family size, gender, occupation, and nationality.

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide


By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors.

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How to Create Marketing Personas in 2023


Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles.

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Boost Engagement with These Account-Based Marketing Tactics


Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. Build customized landing pages tailored to the requirements, questions, and concerns of clients, as indicated by their intent behaviors.