Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

SocialPilot

JANUARY 15, 2024

Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Is your information unique? Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

NOVEMBER 30, 2020

Here, we dove into new research from Wave.video to explore the top five reasons brands use video. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers. Each business will use video for a completely different goal — ranging from increasing brand awareness, to boosting SEO. Let's dive in.

Video Marketing 100

Video Marketing Research Branding Brand Identity 100

Marketing Insider Group

JUNE 14, 2021

Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

MAY 25, 2022

Don’t set and forget your keyword research. Booking a demo. Reach YouTube viewers . For example, if this campaign is about getting demos, choose that option. Demo sign-ups, free trials, or scheduling a sales call may be considered a conversion. . The most common campaign goals are: . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Heinz Marketing

MAY 16, 2023

Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn. Each platform has its own strengths and weaknesses, so it’s important to do your research and choose the one that best aligns with your business goals and target audience.

Social Media 95

Social Media Video Marketing Marketing & Strategy Media 95

KoMarketing Associates

MARCH 22, 2019

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent).

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

DiscoverOrg

APRIL 17, 2019

Step 1: Buyer research. But now I was doing a lot of research. Couple that with SiriusDecisions’ finding that 67% of a purchase decision is made digitally – not by engaging with a salesperson, but by actually doing research on their own time. Well, to what extent can you tap into this research phase?

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 The second was Minecraft 9% of U.S

Statistics 98

Statistics Social Media Media Mobile Advertising 98

ANNUITAS

APRIL 19, 2022

Buyers are choosing to engage in new ways as they continue to increasingly prefer to do their own research prior to ever getting on the phone with a salesperson. When’s the last time you conducted research to find out where your prospects are searching for information? Begin by conducting first party research.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

KoMarketing Associates

NOVEMBER 15, 2017

This is followed by demos (59 percent) and explainer videos (54 percent). Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content.

ROI 182

ROI Video Marketing Content Landing Pages 182

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

SmartBug Media

MARCH 19, 2020

Do Your Research. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Time-sensitive: When do you need to achieve the goal by?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

DECEMBER 29, 2015

” Sales demos are like shows, with salespeople as the main cast. And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube. Research shows that by acting out gestures we can actually enhance and modulate our mood. Use dramatic pauses.

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It integrates with YouTube, Vimeo, and popular videoconferencing applications. That’s a lot of options for virtual event platforms for meeting planners to research, try, and evaluate. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s what needs to happen before you can ask questions during qualification and discovery (more on these below) and after you’ve done the customer research that guides your prospecting. The sales cycle has seven stages, from customer research to close. To guide your research, define your ideal customer (also known as a buyer persona ).

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Video for what Software demo videos are a big need for B2B businesses with technical products. But what original content should really have is original research and data.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

NOVEMBER 25, 2022

That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. These online-only live events provide B2B buyers w a convenient way to research and compare solutions. Product demos. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

BenchmarkONE

NOVEMBER 10, 2022

Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. Lots of marketers turn to social media and Youtube. Live Demo Funnel. The live demo funnel is often used in SaaS and product-based businesses. Why Do You Need A Marketing Funnel?

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. For example, here is a YouTube clip our team turned into an Instagram Reel.

Buy 115

Buy Video Marketing Template Bandwidth 115

Biznology

DECEMBER 31, 2018

This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. It’s declared a trend on the strength of research suggesting that 61% of six-second ads lift brand awareness. Thumbnails (or poster frames) are really important. 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Biznology

OCTOBER 3, 2016

It can be done on video platforms like YouTube , Wistia and Vidyard. For example, if people are visiting your website to research a solution, wouldn’t it make sense to have your best people answer the questions they are most likely to ask — and in a user-friendly video format? Interactive video baby steps: Chapterization.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

TrustRadius Marketing

APRIL 6, 2021

General Video SEO tips Self-Hosting versus Youtube Self-Hosting Pros and Cons Youtube Hosting Pros and Cons Self-Hosting Specific SEO Youtube Specific SEO. There are several available tools for keyword research. YouTube vs Self-Hosting for Video Content. Below is a guide on how to make video content work for you.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Demo Video. Video repositories like YouTube. What’s causing this trend?

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

OCTOBER 31, 2016

The Forrester Wave methodology included a rigorous process of vendor surveys, scenario-based product demos, executive strategy briefings and customer reference calls to validate each vendor’s products and qualifications. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I Media Contact: Brad Hem. Phone: (281) 543-0669.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Hubspot

APRIL 22, 2020

Recent research from Fractl finds that Gen Z searches more long-tail keywords than any other generation. The search rates of "best" and "cheap" are definitely in line with other research that shows how Gen Z is more frugal and heavily researches possible purchases to ensure that they get the best experience for their money.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Golden Spiral

MARCH 24, 2022

Watched a video on YouTube ? Researched content for a blog article? There’s plenty of research that supports the fact that short forms get more conversions than long forms. Someone actually looking to actually purchase EHR software may be researching vendors’ names, pricing information, or booking a demo.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. Other than in the Google I/O demo, Shopping Ads appear below the AI Snapshot in the SGE beta, so we can already tell that Google is testing ad placement a lot.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Vidyard

JANUARY 10, 2018

As 2018 kicks off, research firm Ovum has a warning for businesses: Update your creaking video infrastructure before it’s too late. Marketing teams might use YouTube while sales teams use Dropbox, product teams SharePoint, and all others nothing because they couldn’t get around their email clients’ file size limits.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 Source: Pew Research Center. ” image=”[link] what we found out from years of research in this free report.[/bw_banner_cta]. Youtube statistics. 300 hours of video are uploaded to Youtube every minute. People now watch 1 billion hours of YouTube videos every day. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Regularly publishing fresh content doesn’t just help you earn better rankings on search engines.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Heinz Marketing

APRIL 19, 2022

They always involve a series of decision-makers and influencers, each of which has different personas that include their buying habits, methods of research, and more. This requires doing research on your ICP’s industries, their company, all the way down to the individual level. we’ve seen a shift in how people receive data.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91