ClickZ

JUNE 19, 2023

Over 58% of marketers recently surveyed are not using analytics in their marketing projects. Source: Data in Analytics Survey, ClicData Report, SearchEngineWatch Data analytics involves systematically examining raw data to draw meaningful conclusions.

Analytics 134

Analytics Google Marketing Analytics Tools User-Generated Content 134

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. Or request a demo?

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 268

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 114

Top of Funnel Terms and Conditions Paid Search Agency Forecasting 114

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Ranking Lead Scoring 264

Biznology

MARCH 31, 2022

report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. The common types of videos produced today — explainers, spot commercials, demos, etc., For example, one striking finding in the Parse.ly

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Research can include customer surveys, sales team interviews, reviewing internal data, and more. But first, they want to test potential solutions, so they schedule product demos. And who doesn’t want shorter sales cycles, right?

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Lead scoring can trigger emails about scheduling a call or booking a demo for your “hot leads.” Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: Zendesk Surveys or online quizzes can be excellent tools for lead qualification. Now, tailored demos or deep-dive webinars come into play. As they move deeper, they seek details.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Martech

DECEMBER 12, 2023

Testing new software thoroughly before adoption If considering new software, rigorously test it with a free trial instead of relying solely on sales demos. Please take this short survey so we can have your input on the state of martech salaries and careers. Is manual reporting eating up too much time? Get hands-on where you can.

Work Management 127

Work Management Marketing Management Budget Programs Software 127

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Webbiquity

AUGUST 4, 2020

A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. as users reported issues with the UI, video quality, and customer support. Customers reported a range of issues with performance, ease of use, and support. Total reviews: 679. Average user rating: 9.35.

Webcast 363

Webcast Marketing Automation Services Webinar Metrics Enterprise Management 363

KoMarketing Associates

MAY 25, 2022

In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority. Booking a demo. For example, if this campaign is about getting demos, choose that option. Demo sign-ups, free trials, or scheduling a sales call may be considered a conversion. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

B2B Marketing Directions

NOVEMBER 29, 2020

The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. More than 75% of the respondents in these surveys were based in the United States. Therefore, the results of the TrustRadius surveys may not be completely applicable to all types of B2B purchases and sales.

Purchase 98

Purchase B2B Vendors Case Studies 98

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” But they also run the risk of producing results that are remarkably convincing but also wildly inaccurate.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. Get a Demo Some of this change is tied to the growth and maturity of companies in B2B marketing. A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Adobe Experience Cloud Blog

MAY 6, 2019

Amazon, which paved the way for one-on-one digital marketing, has recently reported that 35% of its sales come from product recommendations. We’ll share survey personalization examples for all three steps of the buyer’s journey (so, the process in which a lead becomes aware of a need, and eventually purchases our product as a solution).

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Read the report here. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Martech

AUGUST 24, 2022

Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. Here are the five ones they hate the most, according to a report by Showpad , a revenue enablement technology provider: Sellers not taking “no” for an answer even once it’s been made clear they are not interested (48%).

B2B 114

B2B B2B Sales Training B2B Marketing 114

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. The sales team may want demo requests but the best option may be a content asset (say, an ebook) that appeals to someone with the problem that your solution can solve. Why are channel partners leaving so much money on the table?

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

KoMarketing Associates

JULY 9, 2019

Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. However, product demos earned slightly more than 3.0, Product demos may not be the only way that B2B marketers attempt to resonate with their target audience in the near future.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

ClickDimensions

MARCH 21, 2023

Marketing Automation Tools Explained Campaign Automation Email Marketing Lead Scoring SMS Messaging Reporting What does Marketing Automation look like in 2023? Find out what we have been working on and learn more about ClickDimensions Marketing Automation solution by requesting a demo here.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Zoominfo

SEPTEMBER 29, 2022

Close Bigger Deals, Build Visionary Products Just as salespeople like to swap cold-calling tactics or best practices for a demo, product developers and engineers like to be challenged and inspired by how things are built at other companies. As the salesperson, you’re still in charge of the conversation and closing the deal.

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Approximately 71 percent of respondents reporting video ROI use advanced metrics, an additional 22 percent use intermediate metrics. “The

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

JULY 27, 2017

To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey. Product reviews (58 percent), in-person events (55 percent) and product demos (55 percent) were also influential among buyers.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Think about that for a moment: 1 in 5 never responded to a demo request at all.

Relevance 98

Relevance Email Marketing Paid Search Agency B2B Marketing 98

Binary Demand

MARCH 26, 2024

Gather direct feedback : Solicit feedback through surveys and polls to understand subscribers’ interests. Take the example of LinkedIn; it offers comprehensive reporting on various aspects, from ad engagement to website demographics. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

KoMarketing Associates

AUGUST 29, 2018

Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. Google and Facebook, in particular, were go-to resources for business content among B2B audiences, according to the survey. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Social Media 120

Social Media B2B Media Purchase Intent 120

B2B Marketing Directions

AUGUST 21, 2022

Image Source: TrustRadius In June, TrustRadius published the findings of its sixth annual survey of B2B technology buyers. The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey.

Marketing Management 52

Marketing Management Research B2B Vendors 52

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 100

Social Media Work Management Marketing Management Media 100

FunnelEnvy

MARCH 18, 2024

Imagine targeting an influencer with in-depth industry reports while neglecting their preferred platform. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations. Advanced surveys and feedback: AI can personalize surveys and analyze responses for deeper understanding.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

APRIL 29, 2021

Perhaps that same AE took three times as many demos as everyone else on the team but only sold two times the average contract value (ACV). A sales scorecard is a personalized report for specific reps that tracks their development and goals. Think of a sales rep scorecard as a more granular report card. Source: ZoomInfo.

Lead Scoring 130

Lead Scoring Lead Ranking Zoominfo Ad Building 130

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. In 2020, digital video ad spending was reported to be $9.95 Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84