KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. However, product demos earned slightly more than 3.0, as the most trustworthy. on average. The Most Effective Tactics for B2B Marketers.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. Analyst reports don’t. The B2B Marketer-Buyer Disconnect.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

KoMarketing Associates

MARCH 22, 2019

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. This is followed by demos (52 percent) and social media videos (51 percent). This is not the first time that research has pointed to social channels as a means of rolling out video content.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

PathFactory

MAY 5, 2021

And if you receive one more demo invite you didn’t ask for, you’re actually going to scream. The result is the industry’s first-ever report on the State of B2B Buyer Enablement, which is available here for free. Highlights include: B2B buyers are doing their own research (and don’t need your sales reps as much).

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

KoMarketing Associates

DECEMBER 5, 2018

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers turn to an average of 4.9

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

Marketing Insider Group

AUGUST 10, 2021

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Watch/Book Demo. Then, it’s all about making it as strong as possible. Learn More.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). Here are six more interesting results from the SWZD research. As reported here previously, Millennials are taking over tech buying. Trials: Free trials, freemium pricing models, and self-guided demos are useful.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Conductor

SEPTEMBER 22, 2022

Save time with your SEO keyword research workflows with the ability to start tracking any keyword for any U.S. Eliminate the tedious task of researching keywords one at a time with bulk keyword research that supports up to 50 topics at once. Optimize your SEO keyword research workflows. location instantly.

Keywords 52

Keywords Features Research Adwords 52

KoMarketing Associates

MAY 5, 2021

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. Here are a few findings from the research: Measuring Performance is Difficult. Create reports and analyze the data. Is it leads? Determine your KPIs. Gather the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

B2B Marketing Directions

AUGUST 21, 2022

The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey. Therefore, the findings of the research may not be completely applicable to all types of B2B purchases.

Marketing Management 52

Marketing Management Research B2B Vendors 52

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” You don’t need to take any action on your existing setup.

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Aberdeen

JULY 8, 2019

That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

ScanmarQED

FEBRUARY 23, 2021

A mid-sized research agency active in the field of Brand Heath Management was experiencing increased competition from other well-known international research firms. The research agency’s clients were also not satisfied with the way they were being serviced. Check out the demo video of our Market Research Software here.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Analytics 52

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. Set up demos with these vendors to make relevant comparisons.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You But does that mean that demos are the most effective demand gen offer?

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Martech

FEBRUARY 2, 2023

Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Then develop the questions you’ll need to answer when researching solutions and talking to vendors. What reporting do you provide that demonstrates the ROI from our efforts?

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Heinz Marketing

NOVEMBER 12, 2019

To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. In our research, we uncovered five major insights. If you’d like to learn more, download the full research report here. Key Findings.

Research 83

Research Video Marketing Budget Programs B2B 83

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Hardly seems fair, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Hubspot

MARCH 26, 2020

Even if you have an analytics software that tracks a campaign's traffic, engagements, ROI, and other KPIs, you'll likely still need to take time to organize these numbers, analyze them, and come up with an understandable way to report on your projects to your team or clients. How to Streamline Your Reporting Processes with AI.

Marketing AI 79

Marketing AI Budget Programs Work Management Tools 79

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Schedule a product demo. In fact, extensive research shows product demonstrations significantly increase same-day sales, long-term purchasing habits, brand franchise sales, and average deal size ( source ).

Pricing 239

Pricing Price Case Study Case Studies 239

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. Or request a demo?

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Focus your research on customers’ preferences and interests.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Everything Technology Marketing

MARCH 25, 2014

Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and joint sales engagement (66 percent) top the list of alliance marketing program goals. Fifty percent of respondents expect alliance marketing budgets to increase over the next 24 months.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Metadata

JULY 20, 2021

Metadata is once again in G2’s latest reports in the leader quadrant and continues to be #1 in customer satisfaction! We recently announced Metadata’s return as a Leader in G2’s Summer 2021 Grid© Report for Account-Based Advertising, receiving the highest overall satisfaction rating among all products in the category.

Work Management 52

Work Management Marketing Management Peer-to-peer Customer Satisfaction 52

Conductor

JUNE 24, 2021

This report extremely important to us as a customer-first company, as the results involve gathering intelligence directly from our users on their satisfaction with both product features and their experience with our organization. Says Ben Dickie, Research Director of Enterprise Applications.

Features 59

Features SEO Product Customer Satisfaction 59

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They typically have a deeper understanding of their needs and are actively researching solutions. Qualifying HQLs often involves: Engaging with sales reps during demos or consultations.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 102

Social Media Work Management Marketing Management Media 102

Marketing Insider Group

NOVEMBER 9, 2020

The ANA (Association of National Advertisers) recently released a report, Growth and Opportunities in Content Marketing. The ANA report found that 59% of the respondents lack actionable insights with current content performance metrics. Keyword Research and SEO Audits. Keyword Research Is Audience Discovery. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SalesIntel

MARCH 14, 2023

According to the Salesforce State of Marketing report, 65% of businesses will consider switching vendors if a brand doesn’t make any effort to personalize communication. Schedule a SalesIntel Demo 2. Schedule a SalesIntel Demo 3. Schedule a SalesIntel Demo 4. Personalization is critical in B2B as we enter 2023.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Conductor

AUGUST 4, 2022

There are a variety of on-page and technical SEO factors to consider and prioritize, along with the initial, often intensive keyword research stage. Upgrade your keyword research workflow with expanded results. Increase efficiency when building custom reports. Build page authority with better internal and backlink optimization.

Features 115

Features Optimization Lead Scoring Lead Ranking 115