Remove Demo Remove Purchase Remove Research Remove Youtube

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Over 2 billion videos are viewed every day on YouTube.

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]


Some videos, like those created specifically for social campaigns will be early-stage content that require higher-production assets; whereas others, like product demos that are targeting leads closer to purchase can get by with lower production value.

Video 133

Trending Sources

5 Questions Every Business Website Must Answer


Twitter, YouTube videos, text messaging…there’s no question attention spans are short. By the time a buyer reaches your site, he or she has likely done the basic research. If the former, give them a clear and simple path to the purchase.

The Rise of Virtual Reality and What It Means for B2B Marketers


This is a great opportunity for B2B companies that frequently give product demos. The campaign was successful in spreading awareness, capturing 12,396 YouTube views. Tesco Pele — Conducting Marketing Research. It wasn’t long ago that virtual reality felt like pure fiction.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make


Luckily, our research has shown that audiences still want to read blog and news content. Or to purchase equipment and software to create and edit the video yourself? Here's a demo video we produced showcasing a new tool available in our free CRM. 1) Demo Videos.

Video 48

5 Ways You Can Use Visual Content to Increase Conversion Rates


adults, for example, are more likely to purchase a product or service after watching a video that explains it. After all, Google didn’t acquire YouTube for fun. Below, Lowe’s leverages user data to customize its video based on: Whether the viewer had purchased from Lowe’s in the past.

The 7 Characteristics of Great Marketing Content


Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Whether they’re prospects or returning customers, buyers go through several steps when making a purchasing decision. Case in point: According to research by MDG Advertising, articles containing relevant images have an average of 94 percent more total views than articles without them.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Research what topics your buyers are most interested in and develop content around it. Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag?

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

By contrast, publishing new data and research is a great way to build a robust link profile. Gather data points (preferably plucked from original research) about your topic. Data/research. One of the best ways to get links is to publish original research.

Tools 27

42 Experts Explain How to Get Better Qualified Leads with Interactive Content


This also reduces the amount of time the user has to research surgeries to determine which is best. Also, for demo requests, we use a multistep interactive qualifier form instead of the regular one step request demo form.

Automated Personalization and the “Zero Moment of Truth”


The buyer’s journey, meanwhile, continues along a series of “micro-moments” or activities towards that end goal – i.e. online research, visiting review sites, comparing vendors, videos etc. –

How to Get More Targeted Leads (a B2B Playbook)


Researching your ideal target leads. . The role played in the purchasing decision. Factors that could potentially stop a purchase decision. Your audience research should help you prioritize which channels to focus on. . .

Marketers: This Is Why We Can’t Have Nice Things


They reduced the noise and took control of their own purchase process. Much of that process began not with the company but on Google, where a buyer would do all the independent research they needed before making a decision. Some were interactive and meticulously researched.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. I'd pick original research, personalization and interactivity. B2Bers, especially, seem to like stats and research and numbers.

87 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 55

How to Design Content Remarketing Campaigns That Actually Work


They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. It also includes some pretty big Google sites, like YouTube and Gmail. YouTube Ads.

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars. Purchase intent.

70 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 57

5 Tips to Help Make a Killer Marketing Video


Have you ever made a purchase just because you loved the personality of the brand? Think about demo videos or commercials you’ve seen for popular pieces of technology. After Google, YouTube is the second-largest search engine in the world.

Video 52

The Ultimate Dictionary of Marketing Terms You Should Know


Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. Learn how to do keyword research for SEO here.). 98) YouTube.

28 Amazing B2B Examples of Interactive Content


The Wistia video platform has taken the marketing world by storm, providing video playback, SEO, and integration features that challenger YouTube just can’t offer. . . Pew Research Center. Pew Research Center calls themselves a “nonpartisan fact tank.”

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.

This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

And finally, you can easily research your competitors and find out which content brings them the most traffic from Google. 25:00 ): Google pulls YouTube off the Amazon Echo Show. 34:42): Research reveals the habits of top content marketers.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

Best 18

Get Started with Video Marketing: DIY

Marketing Action

Research shows that 80% of site visitors will watch a video, while only 20% will read content. All this works in your favor; B2B purchases usually evoke stronger emotions than B2C, because the risks are usually higher.

How to Use Visual Collaboration at Each Stage of the Buying Cycle


Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days.

70 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

Stats 22

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience.

3 B2B Content Marketing Tactics to Please Audiences and Stakeholders

Content Standard

According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014. Request a platform demo.

Why Programmatic Ad Buying & Engaging Content Marketing Are Colliding in a Big Way

Content Standard

The Wall Street Journal reports that half of all peak Internet traffic is now dedicated to Netflix and YouTube. Decision makers must move fast, and as a result, sales consultations are being left out of early research. B2B marketers love the Web.

Buy 1

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.