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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Over 2 billion videos are viewed every day on YouTube.

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

Vidyard

Some videos, like those created specifically for social campaigns will be early-stage content that require higher-production assets; whereas others, like product demos that are targeting leads closer to purchase can get by with lower production value.

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Trending Sources

5 Questions Every Business Website Must Answer

Webbiquity

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. By the time a buyer reaches your site, he or she has likely done the basic research. If the former, give them a clear and simple path to the purchase.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make

Hubspot

Luckily, our research has shown that audiences still want to read blog and news content. Or to purchase equipment and software to create and edit the video yourself? Here's a demo video we produced showcasing a new tool available in our free CRM. 1) Demo Videos.

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

This is a great opportunity for B2B companies that frequently give product demos. The campaign was successful in spreading awareness, capturing 12,396 YouTube views. Tesco Pele — Conducting Marketing Research. It wasn’t long ago that virtual reality felt like pure fiction.

5 Tips for Creating Effective B2B Marketing Videos

Modern Marketing

With more tech buyers conducting research over mobile devices, video is easier to consume than, say, a white paper. YouTube garners around 4 billion views daily. Try interviewing customers to find out why they purchased your solution.

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5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Research what topics your buyers are most interested in and develop content around it. Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag?

Marketers: This Is Why We Can’t Have Nice Things

Hubspot

They reduced the noise and took control of their own purchase process. Much of that process began not with the company but on Google, where a buyer would do all the independent research they needed before making a decision. Some were interactive and meticulously researched.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

This also reduces the amount of time the user has to research surgeries to determine which is best. Also, for demo requests, we use a multistep interactive qualifier form instead of the regular one step request demo form.

The 7 Characteristics of Great Marketing Content

Act-On

Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Whether they’re prospects or returning customers, buyers go through several steps when making a purchasing decision. Case in point: According to research by MDG Advertising, articles containing relevant images have an average of 94 percent more total views than articles without them.

Automated Personalization and the “Zero Moment of Truth”

ActiveDEMAND

The buyer’s journey, meanwhile, continues along a series of “micro-moments” or activities towards that end goal – i.e. online research, visiting review sites, comparing vendors, videos etc. –

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. It also includes some pretty big Google sites, like YouTube and Gmail. YouTube Ads.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. I'd pick original research, personalization and interactivity. B2Bers, especially, seem to like stats and research and numbers.

5 Tips to Help Make a Killer Marketing Video

Hubspot

Have you ever made a purchase just because you loved the personality of the brand? Think about demo videos or commercials you’ve seen for popular pieces of technology. After Google, YouTube is the second-largest search engine in the world.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. Learn how to do keyword research for SEO here.). 98) YouTube.

87 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.

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70 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

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How to Use Visual Collaboration at Each Stage of the Buying Cycle

LEADership

Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days.

Get Started with Video Marketing: DIY

Marketing Action

Research shows that 80% of site visitors will watch a video, while only 20% will read content. All this works in your favor; B2B purchases usually evoke stronger emotions than B2C, because the risks are usually higher.

70 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience.

28 Amazing B2B Examples of Interactive Content

SnapApp

The Wistia video platform has taken the marketing world by storm, providing video playback, SEO, and integration features that challenger YouTube just can’t offer. . . Pew Research Center. Pew Research Center calls themselves a “nonpartisan fact tank.”

3 B2B Content Marketing Tactics to Please Audiences and Stakeholders

Content Standard

According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014. Request a platform demo.

Why Programmatic Ad Buying & Engaging Content Marketing Are Colliding in a Big Way

Content Standard

The Wall Street Journal reports that half of all peak Internet traffic is now dedicated to Netflix and YouTube. Decision makers must move fast, and as a result, sales consultations are being left out of early research. B2B marketers love the Web.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.

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