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How to Use Public Relations for Your Next B2B Product Launch

Golden Spiral

While other marketing elements — ads, email campaigns, beta testing — should happen on or around the immediate launch, public relations starts months before, when your product is barely more than a glimmer in your product team’s eye. When product launch rolls around, you’ll be ready. Leaks are good.

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Connect your brand with your SEO – Public Relations & B2B SEO Best Practices. In addition to text-based articles, make sure you share visual content as well, such as images of your software, demo videos, and so on. Visual content can generate more engagement, shares, likes, and views than articles.

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The Demand Generation Strategy Guide

Zoominfo

Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

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The Demand Generation Strategy Guide

Zoominfo

Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online. ZoomInfo MarketingOS Finally, ABM with data you can trust. You aren’t the only one to think so.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Product Demos: Live demonstrations offer a tangible way to showcase your products or services, giving potential clients a firsthand experience.

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The type of content B2B buyers say helps vendors win deals [study]

Sword and the Script | B2B

Because they believe if they can show the customer the software in a demo, it will sell itself. Need help with B2B marketing or public relations? Observation: These steps reinforce what B2B marketing and sales organizations should already know. Why do vendors do this? That’s old-school thinking from 20 years ago.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

Schedule a Contently demo today to learn more about how our solution can drive your content strategy using the power of NLP. If you manage direct reports or freelancers, ask them for input and how language-based, AI-driven tools can help them better do their jobs. Humans are still the primary drivers of content.