Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. How Do You Set up Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Conversica

JUNE 26, 2020

The length of a sales cycle, though it varies greatly by industry and whether your business is B2C or B2B, is a great indicator of the efficiency of your Sales team. But it’s not just important to keep the length of your sales cycle tight. However, it’s a mistake to think that the sales cycle ends with a sale.

Sales Cycle 40

Sales Cycle Marketing AI Top of Funnel Work Management 40

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The timeless case for automation.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Hubspot

MARCH 11, 2024

5 Ways Sales Professionals Can Leverage Async Video to Crush Their Quota 1. Improve open rates by including video messages in your cold outbound outreach. At Intercom , adding personalized video into outreach sequences improved their cold email reply rates by 19%. Ready to bring async video into your sales cycle?

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

Vidyard

JUNE 21, 2018

A carefully crafted demo video can speed up the sales cycle, save your sales engineering team hours, and help weed out unqualified leads–inevitably giving your sales pipeline better velocity and improved accuracy. In short, they have been avoiding talking to you for as long as they could.

Video Marketing 62

Video Marketing Webinar Metrics Sales Cycle Validation 62

Zoominfo

JULY 12, 2022

This deprives sales teams of a cohesive view of individuals and behaviors within target accounts. Long sales cycles and decreased revenue. A good rule of thumb in sales is that you have five minutes to capitalize on a qualified lead. The result? Reduced speed-to-lead Customers lose interest quickly.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

DiscoverOrg

JULY 3, 2018

(Our own sales development team often has a better win rate with our cold, dead leads than we do with fresh inbound leads.). When leads come in from a web form, the demo and the deal should be a slam dunk, right? Our sales team follows up a few times, and they go dark. Leverage previous engagement in your new outreach.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Zoominfo

MAY 16, 2022

Get a Demo The Good News: More Automation Means Personalization at Scale Marketing automation solutions are nothing new, but they’re on the rise. When paired with strong data, automation mitigates human error, reduces sales cycles, and results in targeted lists of killer leads. Get a Demo

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6–18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Zoominfo

SEPTEMBER 3, 2020

Get a Demo What Are The Benefits Of Email Automation? Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

MAY 7, 2021

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. Challenge #1: Creative Outreach (March 2020). When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Read on to find out how he did just that.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Oktopost

MARCH 4, 2024

An Amazon sale is completed in as few as two or three clicks. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. It’s that simple. In B2B SaaS, this is more complex.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Madison Logic

MARCH 6, 2024

But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. As marketing campaigns and sales outreach enforce personalized nurture paths and continue to provide relevant content that speaks to your target accounts, you build trust faster between your organization and the account.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. One company might have multiple points of contact.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

FEBRUARY 7, 2023

A classic inbound sales tactic is working with the marketing department to create a blog post and social series about the power of your product. The goal of the campaign is to get a target contact to click on the call-to-action and request a demo or free trial. Data can be applied to every aspect of your sales strategy.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

ClickDimensions

MARCH 7, 2023

While a marketer focuses on improving their campaigns to reach more people, leveraging the company message, the sales team wants to have a greater flow of prospects to talk to and do what they do best: sell.

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

Zoominfo

AUGUST 1, 2023

As ZoomInfo Senior Vice President Ben Salzman said in a recent LinkedIn Live demo , using generative AI without quality data will prove to be “an accelerant to badness.” “Companies are going to go headlong into this with their existing data infrastructure,” Salzman says.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. Streamlined Sales Process: Equip your sales team with valuable insights into prospects that allow them to tailor their outreach, shorten sales cycles, and close deals faster.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing & Strategy 130

Hubspot

AUGUST 23, 2022

Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. In a HelloSign study of 1000+ small and medium businesses , leaders were split when asked which areas of the sales cycle were the top priority for improvement in 2022. Sales Demo Tools.

Top of Funnel 55

Top of Funnel Lead Ranking Work Management Lead Scoring 55

PathFactory

OCTOBER 12, 2022

Q: Failing to personalize your customer outreach can lead to poor customer experiences, missed sales opportunities, and wasted effort. What do you consider perfect customer outreach? At this point you can start to include sales in the creation, and can focus on video, demos and granular pain points end-users are trying to solve.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Seismic

JANUARY 17, 2023

As more organizations embrace remote work, inside sales has become more important than ever. Inside sales plays a critical role in sales cycles because buyers are engaging online in higher numbers than ever before. Over the past couple of years, buyer interactions have grown from 17 per deal cycle to 27.

Work Management 98

Work Management Training Sales Cycle Organic Leads 98

DealSignal

APRIL 10, 2024

Run marketing plays and channels: Retargeting on ad networks ABM ads Social media ads Marketing email campaigns Sales outreach cadences Repeat steps 1-5 on a weekly basis. 3: Expanding your digital advertising outreach This use case above is all about making the most of your current list of leads.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Salesforce Marketing Cloud

OCTOBER 31, 2023

Here are the most common strategies: Direct sales: This involves a rep talking directly to a customer, building a personal relationship over time before closing a deal. This is perfect for longer sales cycles that require ongoing negotiation, typical for complex products at high price points.

Work Management 119

Work Management Marketing Management Marketing & Strategy Marketing Strategy 119

DemandBase

MAY 26, 2020

Now more than ever, sales and marketing alignment is imperative to an organization’s success. We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. Outreach stays relevant.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

SalesIntel

APRIL 6, 2023

Challenge 4 – Do you have enough data for personalized outreach? The fourth sales efficiency challenge is having enough data for personalized outreach. Personalized outreach is critical when it comes to generating revenue for your business. Focusing on your ideal target accounts helps sales shorten the sales cycle.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

LeanData

DECEMBER 15, 2022

Just before exiting, the visitor fills out a demo request form. Every organization needs a sales playbook, a set of motions and best practices that help move a prospective customer through various stages of the buying journey. Plays will vary as a deal moves through the sales cycle. Demo Plays. Prospecting Plays.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Here’s a quick pre-show, during-show, and post-show checklist: Pre-Show: Develop an enticing offer targeted to your show’s audience (demo, consultation, etc.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. This has taken a long and complex sales cycle in B2B – and made even longer and involves more decision makers. Why do vendors do this? If they name a price, they’ll never get to show the software.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Albacross

FEBRUARY 10, 2020

They needed a more customized experience and so we set out to build a team of Sales Development Representatives (SDRs) and Account Executives (AEs) to facilitate this new sales cycle— a sales cycle that was now longer and more complex.

Ideal Customer Profiles 105

Ideal Customer Profiles Automation De-duplication Lead Ranking 105

Vidyard

FEBRUARY 28, 2018

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers. Types of Video To Use Throughout The Sales Cycle.

Video Marketing 94

Video Marketing Ads Sales Cycle Deliverability 94

NetLine

DECEMBER 18, 2023

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Vidyard

SEPTEMBER 14, 2021

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. In this new digital transformation era, embracing video as part of your selling strategy helps humanize and modernize your client outreach, stay up-to-date with current trends, and keep tabs on what customers and future customers now expect. Do the Research 3.3

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

accelerate agency

SEPTEMBER 10, 2021

In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

6sense

FEBRUARY 17, 2022

If you use ABM campaigns, you likely have lengthy sales cycles and countless decision-makers. Research shows that about 75% of B2B vendors experience an average sales cycle of four months, while over 46% have a sales cycle of at least seven months. 5: Sales Cycle Length.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

Zoominfo

OCTOBER 5, 2021

An ICP can inform your entire sales and marketing strategy, from content creation to advertising to sales outreach, by answering these questions: What type of messaging resonates with your best customers? Shorten sales cycles by reducing time in the awareness stage of the buyer’s journey. Get a Demo 2.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100