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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. Prospects closer to a decision may appreciate a free trial or a personalized demo. The internet triggered a revolution in most fields, and marketing is no exception. Unlike traditional mail, email was relatively free.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Build an Opt-in Email List. Developing an opt-in email list is vital for nurturing prospects and keeping them interested in your product or service, as well as maintaining relationships and driving ongoing sales from existing customers. If you have an opt-in policy (and why wouldn’t you?), Keep Your Website Updated.

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The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

Marketing Insider Group

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. When used effectively, they can increase opt-in rates by 85%. If your website offers an overview of your product, your lead magnet could offer a full product demo video. So you’re a B2B marketer.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

Get a Demo Privacy Considerations for B2B Marketing in Europe Marketers leverage business data for almost every important decision, from audience segmentation to budget planning. Privacy compliance has become an essential part of modern-day marketing. What is the GDPR? What is the ePrivacy Directive?

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The Importance of an Email Marketing Database for a Business

SendX

They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Before you can conduct an email marketing campaign , you need to have an email marketing database. Why not start with them?

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Supporting Our Communities ZoomInfo sponsors an annual fundraising drive through which our employees raise money to benefit local youth and family-focused nonprofit organizations. times faster than our SaaS peers. “We

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How to Differentiate Between Warm and Hot Leads

Zoominfo

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Give them a product demo. Aka, the dream leads.