Metadata

SEPTEMBER 28, 2023

Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. Let me tell you a story. I began working for Armorblox in 2019, and my job was to drive pipeline. I was the Director of Revenue Operations & Demand Generation Strategy.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Vidyard

JUNE 15, 2016

See it in action with this short demo: Bringing the Power of Video to the Masses. By making it easy to use video throughout the sales cycle, and then measuring the impact of video all the way through the funnel – from opportunity, to pipeline to closed revenue – marketing can show ROI ! It’s too difficult to find the right videos.

Video Marketing 50

Video Marketing Peer-to-peer Business Click Rate 50

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Now’s the time to put a strategy in place. No need to worry.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Marketing Insider Group

SEPTEMBER 20, 2021

Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. This question prompts the creation of marketing personas, and the answers vary widely. Start by compiling data about those who already engage with you on social media.

Buyer Personas 337

Buyer Personas Social Media Media Webinar Metrics 337

WebMarketCentral

MARCH 21, 2007

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc."

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

Vidyard

OCTOBER 27, 2019

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Now’s the time to put a strategy in place. Watch and Learn.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Single Grain

JULY 14, 2020

For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform. Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. What Is SaaS? A customer data platform like Hull.io

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145