Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 65

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” Or opt for LinkedIn’s Lead Gen Forms, which generate a pre-populated contact form inside the app.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. Dos for demand gen campaigns. Retarget folks who’ve visited your pricing and demo pages. Here’s how.

ABM 98

ABM Account Based Marketing Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. Dos for demand gen campaigns. Retarget folks who’ve visited your pricing and demo pages. Here’s how.

ABM 98

ABM Account Based Marketing Demand Campaigns 98

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. That’s right. The best part?

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Outbound Engine

OCTOBER 26, 2018

Page Promotion. Lead Generation Ads. Page Promotion. Page promotion is probably the most basic way to get more people to like your business page or follow it. Keep in mind that this type of promotion doesn’t direct visitors to any specific content, landing page, or any call to action beyond “liking” your page.

Lead Gen 43

Lead Gen Promotion Facebook Advertisements 43

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Only B2B

MARCH 10, 2022

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Lake One

MARCH 12, 2020

Like we covered in our blog on sales and marketing automation , marketing automation helps to accomplish the following: Updated tracking Real-time alerts Automated lead-hand off Forms Landing pages Social post scheduling Emails Lead nurturing Lead qualification. Leads and Landing Pages.

Marketing Automation Services 53

Marketing Automation Services Marketing Automation Automation Lead Ranking 53

DealSignal

DECEMBER 28, 2021

The goal of any demand generation manager or marketing lead is to create brand awareness and interest. When interest is created, your audience is more likely to visit your website or social media, click on ads, or visit landing pages. Below are a few lead generation strategies and tactics to consider. Lead gen tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Vidyard

DECEMBER 12, 2017

By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. There are numerous opportunities for video content on your website. – Hootsuite. On-Demand Webinars.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Directive Agency

JUNE 10, 2020

If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. Secure evergreen sales, marketing, and lead-gen assets. Companies should focus on being the lead expert for their candidates.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

Unbounce

JULY 9, 2021

Let’s get to the point: There are some things that you just shouldn’t do with your landing page. Landing pages are made of a bunch of elements that each play a part in the page’s success. So, one of your landing page elements could be throwing the whole thing outta whack without you realizing it.

Landing Pages 145

Landing Pages Lead Gen Top of Funnel Marketing Funnels 145

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

For example, 33% of visitors are requesting demos on how to use the email service provider (ESP). We discovered this through demo request tracking and surveying 10 visitors that requested ESP demos. Tools include Google Tag Manager, chatbots, tracking codes, tracking pixels, and lead gen forms with built-in analytics.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Lake One

AUGUST 4, 2020

Optinmonster noted that video marketers get 66% more qualified leads per year and 93% of marketers say they landed new customers by using video on social media. Here are five ways that Lake One uses Vidyard for our b2b video marketing efforts: Lead Generation/Prospecting. Not to mention the ROI.

Video Marketing 52

Video Marketing B2B Marketing Marketing Management Planning 52

NetLine

JULY 27, 2023

What led you to earn NetLine Cadet Certification , and how have NetLine tools impacted your approach to lead generation? It was my excitement about using the self-serve NetLine platform lead gen tool to test targeting strategies across your 15K+ library of publishers, and the training to get me up to speed to jump in.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Sharpspring

JULY 13, 2021

You can then engage visitors by creating a series of landing pages where the content changes based on the visit number. This series of landing pages effectively nurtures a lead until they’re ready to convert, and the dynamic content doesn’t stop after the click.

Lead Generation 84

Lead Generation Sales Qualified Leads Marketing Websites Generation 84

Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. There are also some offers, like demo requests aimed at a retargeting audience, that can be more efficient on LinkedIn. Lead quality.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KoMarketing Associates

FEBRUARY 18, 2016

Whatever your call-to-action may be (downloading a whitepaper, filling out a form submission, requesting a demo, watching a product video, etc.), But, Wait: What About Other Lead Gen Tactics? The above isn’t, by any means, meant to imply that content marketing is the best or only form of lead generation. Clearly not.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Outbrain

AUGUST 22, 2021

Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies. Optimize your landing page. Optimizing your landing page and analyzing its performance is a key success factor.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Unbounce

FEBRUARY 17, 2021

If the page doesn’t load quickly and show them exactly what they want to see, they’ll bounce. Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. Instead, use Twitter landing pages to help you get more value from every follower who clicks. We’ve gotcha covered!

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

Sharpspring

JULY 13, 2021

You can then engage visitors by creating a series of landing pages where the content changes based on the visit number. This series of landing pages effectively nurtures a lead until they’re ready to convert, and the dynamic content doesn’t stop after the click.

Lead Generation 63

Lead Generation Sales Qualified Leads Marketing Websites Generation 63

Optinmonster

DECEMBER 14, 2021

What Types of Lead Generation Software/Tools Are There? Lead generation isn’t a “one size fits all” process. In fact, there are many different ways (and tools) to generate leads. They include: On-page Lead Generation : Drives leads directly from your website through optin forms and campaigns.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Audit, Free trial, access to tools, FAWs, customer testimonial, Demo Request.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Outbrain

JANUARY 13, 2020

That explains why 63% of companies consider generating traffic and leads as their most important challenge. Even so, lead generation definitely has its own share of obstacles to overcome. Before we dive into optimizing your lead gen activities, let’s take a look at the lead generation process as a whole.

Lead Ranking 56

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 56

Hubspot

JUNE 26, 2019

The software also allows you to create optimized landing pages , as well as track and build reports around conversion and call data. Here’s a demo that walks through the process: [link]. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Kenshoo provides free demos and quotes.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. There are also some offers, like demo requests aimed at a retargeting audience, that can be more efficient on LinkedIn. Lead quality.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. The #1 organic result is ten times more likely to receive a click compared to a page in the #10 spot. The issue grows even more acute. How are your blog articles ranking?

Lead Ranking 62

Lead Ranking Lead Scoring Keywords Paid Search Agency 62

SnapApp

APRIL 4, 2018

Changes to content often impact this, so if you look at it on the page level, it's very useful! . First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. Dustin Tysick.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Buzz Marketing for Technology

NOVEMBER 21, 2012

Specific elements, such as calls-to-action, landing page layouts, homepage design and forms, are high on B2C marketers’ list of optimization priorities—and yet, they are very much a part of a B2B site. Like many B2C sites, your products and services pages are a category. 3) Treat your content like a category.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100