Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

SnapApp

SEPTEMBER 17, 2019

Marketers are working hard today to not only generate leads, but to get quality leads over the finish line to sales to become customers. However, marketers can optimize their demo request process to sift out leads displaying buying intent from the rest of the pack simply showing interest.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Lead Qualification Marketing Qualified Leads 48

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. Benefits include: More efficient campaigns : ABM is a hyper-targeted strategy, which means you won’t waste money on unqualified leads. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Planning ABM 130

DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Leads sent to nurture : Number of cold leads you engaged and added to your nurture program. Demos : Number of MQLs that sign up for a scheduled demo. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). What is Automated Lead Qualification? Lead qualification is definitely one of those things.

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. What is Intent Data, anyway? What is Intent Data, anyway? Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. However, the next question comes as to how to implement intent-based marketing for your business.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Zoominfo

AUGUST 22, 2022

While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences. Get a Demo 4 Types of Data to Segment Audiences by “Not only do you want to use segmentation to sort through lists, but also to get a 360-degree view of your total addressable market,” Hanson says. Then there’s intent data.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

MAY 16, 2022

Get a Demo The Good News: More Automation Means Personalization at Scale Marketing automation solutions are nothing new, but they’re on the rise. Let’s say you’re targeting ZoomInfo and you know that it’s a software company based in Vancouver, WA. Get a Demo ZoomInfo MarketingOS Finally, ABM with data you can trust.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Metadata

SEPTEMBER 28, 2021

That might sound like Minority Report, but all the ad would have to do is combine geofencing with a dynamic ad creative and programmatic placement via a DSP—along with a healthy level of account-based segmentation on the back end. Retarget folks who’ve visited your pricing and demo pages. Treat all conversions and leads the same.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

That might sound like Minority Report, but all the ad would have to do is combine geofencing with a dynamic ad creative and programmatic placement via a DSP—along with a healthy level of account-based segmentation on the back end. Retarget folks who’ve visited your pricing and demo pages. Treat all conversions and leads the same.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

FEBRUARY 12, 2024

Get more high-quality leads. Your budget is big—say $50,000 a month—and you want to use most of it to drive demo requests. Clearly, your intentions (to get more demo requests with conversion-based ads) don’t match the outcomes of your campaign (demo requests are coming from brand awareness ads).

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. First-Party Intent Data: Did you know?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

ClickZ

JUNE 19, 2023

GA4 – Google’s next generation of analytics According to Google, “GA4 represents the next generation of analytics which collects event-based data from both websites and apps.” By leveraging these capabilities, content marketers can optimize their campaigns and produce content types that have results based on actionable data.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Blue Flame Thinking

MARCH 28, 2024

Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection. The attention-getting messaging in these channels should be based on an understanding of audience pain points and how you solve those.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Improved lead generation and nurturing: B2B email marketing automation helps you collect and nurture leads through personalized emails.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. It would help if you also looked into persona-based segmentation. What is B2B SaaS Marketing? In B2B SaaS, this is more complex.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. In this article What is B2B Intent Data? How is B2B Intent Data Collected?

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? Requesting quotes or proposals.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. So, which approach is more effective?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Metadata

APRIL 9, 2024

For all intents and purposes, companies—Metadata included—work hard to get new customers up and running with their products and then let them control their marketing destinies. We chose the latter option and built and tasked our Marketing Services team with leading our customers down this new path rich in revenue and pipeline.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Segmenting your audience makes it much easier to create relevant content that is used to convert prospects into leads and customers. Lead generation and scoring have been improved. Schedule a SalesIntel Demo 2.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

FunnelEnvy

FEBRUARY 19, 2024

Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away. Click To Tweet Understand the importance of customer journey and intent. Slow pages lead to an increased bounce rate. The awareness stage can be the best landing page for lead generation.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Many vendors offer free demos or trials.

Work Management 121

Work Management Marketing Management Budget Programs Software 121

Sharpspring

AUGUST 10, 2021

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. Think about your recent search history.

Intent 115

Intent Planning Tips Long Tail Marketing 115

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. You can reverse engineer a path to higher engagement and conversion rates by mapping out the customer journey and intent across all stages. What Is Intent in the B2B Customer Journey?

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

ABM in Action

JUNE 29, 2023

SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. What It Solves The solution is designed to solve lead volume, velocity and quality challenges. Avatars help identify intent and then drive meaningful conversations to improve lead quality.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52