Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. The product demo is more informational. Actionable.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Hubspot

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. 5 Ways Your Team Can Use AI to Sell Into New Industries 1.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

Act-On

SEPTEMBER 24, 2023

Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions. She has thoroughly researched solutions and is close to making a decision.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Add in demos, proposals, the countless emails; it can be daunting for sure. Research Recommendation.

Vendors 110

Vendors Research Top of Funnel Tips 110

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience. Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Brightedge

JUNE 3, 2020

In this installment of our series on SEO now for the B2B tech industry, we’ll look at how B2B tech companies are handling the transition to online operations. In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under.

Research 80

Research SEO B2B Long Tail Marketing 80

Hubspot

JANUARY 30, 2020

While research says that interactive stickers, such as Quizzes, Polls, or Questions are highly engaging, you might also be thinking about the times you've tapped through an influencer or brand's behind the scenes videos via their Story. Demos and Tutorials. Here are a few to try.

Research 101

Research Work Management Storytelling Custom Publishing 101

Webbiquity

OCTOBER 5, 2021

Here are six more interesting results from the SWZD research. By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines. Unlike their senior counterparts, this group doesn’t care much about industry analyst reports, and they don’t answer cold calls.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. And when researching products, millennials trust their own prior experience with the product; free trials and product demos; and real-world user reviews more than other resources.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

KoMarketing Associates

DECEMBER 8, 2021

They are more likely to research a problem (sometimes for weeks) before settling on a solution. B2B buyers spend just 17% of the buying cycle time meeting with potential suppliers — the rest of the time is spent researching and meeting with their buying group. The B2B buyer’s journey looks nothing like the B2C journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? Maybe it’s the 121,000 tech workers laid off during 2022 or the revenue downturns pointing towards the industry’s first recession. . Good advice from a 25-year industry veteran.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Add in demos, proposals, the countless emails; it can be daunting for sure. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Add in demos, proposals, the countless emails; it can be daunting for sure. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

Zoominfo

SEPTEMBER 1, 2021

Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. In this demo pop-up, once a visitor completes the form fields, they have the ability to choose the time and day of their live demo.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

DiscoverOrg

JULY 3, 2018

When leads come in from a web form, the demo and the deal should be a slam dunk, right? Revive demo no-shows. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. See How Sales Intelligence Can Help You Torch Your Sales Quota Request a Demo Today.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Schedule a product demo. In fact, extensive research shows product demonstrations significantly increase same-day sales, long-term purchasing habits, brand franchise sales, and average deal size ( source ).

Pricing 239

Pricing Price Case Study Case Studies 239

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. Or request a demo?

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Webbiquity

JANUARY 18, 2024

So, do your research. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Sprout Social

APRIL 16, 2024

Smaller brands and businesses in crowded industries can benefit from a variety of social listening applications—you just have to think beyond brand health. Social listening has a variety of use cases, like customer care, market research, competitor intel and more.

Keywords 98

Keywords Template Analysis Barriers 98

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Additionally, research shows that more than five touchpoints are required to secure an initial meeting. Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. The content revolves around solving business problems, demonstrating expertise, sharing industry trends, and offering actionable advice.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Zoominfo

APRIL 29, 2020

Pro Tip: Create a list using the primary industry audience of the trade show within a 50-mile radius. Start by looking for patterns among your best customers: Industry : Which industry or industries do you usually sell to? You can also advertise free demos or other promotions. Does your team actually do that?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Brightedge

NOVEMBER 19, 2021

Respondents include people across a diverse range of marketing disciplines from SEO to demand generation, digital marketing, content development, IT and executive management, and across multiple industries including e-commerce, retail, software, manufacturing and finance. Here’s what they had to say.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

MARCH 18, 2024

Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. In many ways, intent data is seen as a new way to continue using the same bad practices that are the status quo in our industry.

Intent Data 99

Intent Data Intent B2B Peer-to-peer 99

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. Questions like these are what we designed this study to answer.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. Compared to other professional services, the consulting industry sits at the higher end of the growth spectrum. About the Study.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

SalesIntel

MARCH 14, 2023

Firmographic data include details like: Annual Revenue Type of Industry Number of Employees Location(s) Decision-Makers Although firmographic data alone is not enough to create highly relevant content for your buyers, it is the place to start your segmentation process. Schedule a SalesIntel Demo 2. Schedule a SalesIntel Demo 3.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Define your Ideal Customer Profile (ICP) Conduct thorough market research to define your Ideal Customer Profile (ICP). In B2B SaaS, this is more complex.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Salesforce Marketing Cloud

OCTOBER 31, 2023

Meanwhile, a competitor does their research, knows what buyers want, and delivers it. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. This includes market, customer, and competitive research that uncovers problems your product can solve.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119