Webbiquity

AUGUST 4, 2020

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Customers reported a range of issues with performance, ease of use, and support.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. Let’s say you sell a range of cloud-based solutions for businesses in the finance sector.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

FEBRUARY 5, 2021

A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. They might request a demo here (or in the next stage). This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Brandwatch Marketing

NOVEMBER 8, 2023

Boardreader allows you to search for specific terms on a range of different forums to see what people are saying about you. 11) Twitonomy Twitonomy offers a range of metrics for free, with premium features enabled for $19/month. 6) Boardreader Sometimes we forget that social media doesn’t just include the big players.

Social Media 98

Social Media Tools Media Lead Scoring 98

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. It’s a huge screening factor.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

DiscoverOrg

APRIL 17, 2019

Believe it or not, it’s a great comparison for how companies buy technology: It can be complex if you aren’t familiar with the industry, and it has a higher price point. When you’re talking about proactive engagement based on buyer intent, you’re NOT talking about product demos. I know my price range. The product demo.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Zoominfo

OCTOBER 13, 2021

Specific gifting tactics have generated return on investment ranging from 250 percent to a jaw-dropping 14,971 percent. For example, we offer a $7 gift card to prospects who sign up for a demo to bolster show rates. Based on internal criteria, we filter out prospects depending on company employee count, industry, and job title.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Sprout Social

OCTOBER 18, 2023

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. This is especially important for highly regulated industries. Then, dig in further.

Social Media 122

Social Media Examples Work Management Media 122

Brandwatch Marketing

JUNE 15, 2022

Boardreader allows you to search for specific terms on a range of different forums to see what people are saying about you. Twitonomy offers a range of metrics for free, with premium features enabled for $19/month. Sometimes we forget that social media doesn’t just include the big players. Forums and messaging boards count too.

Social Media 144

Social Media Tools Media Lead Scoring 144

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

NuSpark Consulting

MAY 4, 2023

Programmatic Advertising Platforms: Many programmatic advertising platforms, such as The Trade Desk, MediaMath, and AdRoll, offer retargeting capabilities across a wide range of websites and ad networks. Reddit: Reddit’s advertising platform allows you to retarget users who have visited your website or engaged with your Reddit Ads.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. is its ability to target specific audience demographics: job title, industry, etc. Stale Creative. Audience Size.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Zoominfo

FEBRUARY 5, 2021

A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. They might request a demo here (or in the next stage). This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. In our early years (the 80s), Marketing in B2B organizations primarily served as sales support.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Tony Zambito

MAY 4, 2020

Demos, Conferences, Conventions On Hold. For many businesses, in particular those who relied on demoing, conferences, exhibits, and etc. A refrain heard often today, like an echo in a mountain range, is simply “I don’t know.” New goals, thinking, situations, and more will begin to emerge over the next few months and years.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Marketing Insider Group

JUNE 22, 2020

Factors that impact your content strategy are wide-ranging. Finally, pay attention to industry happenings. Do this by subscribing to trade and industry group blogs. A buyer that completes a demo form is farther down the funnel. Or request a demo? Having this thought process lets you transform.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Martech

NOVEMBER 18, 2021

Conductor has seen a huge growth in its customer roster and works with industry leaders like Slack, Citibank, and AT&T. Receiving one of the largest rounds of funding ever raised in the SEO and organic marketing category is not only a significant moment for Conductor but also for the organic marketing industry as a whole.

Paid Search Agency 106

Paid Search Agency SEO Organic Leads Search Marketing 106

Zoominfo

SEPTEMBER 20, 2022

Our new Discover feature lets OperationsOS users query a range of data sources for contacts and companies that fit their ideal customer profile (ICP). Get a Demo Stay on Top of Your B2B Buying Committees Today, there are typically 11–20 different stakeholders involved in a complex B2B purchase. Ten years ago, that number was five.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

FunnelEnvy

DECEMBER 11, 2023

Choosing Relevant Topics: Select topics for your videos that are relevant to your buyer personas’ industry and professional interests. For a more diverse age range and a preference for informative, detailed content, consider YouTube Shorts. Use LinkedIn’s networking capabilities to amplify your video content.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

SEPTEMBER 20, 2022

Are they comparable to your business in terms of size, structure and industry? Once you’ve got your short list of potential vendors, it’s time to schedule demos. Before you bring a vendor on-site, you’ll need to put together a list of use cases you want them to cover in their demo. Meet and greet. Ready to build.

Digital Asset Management 96

Digital Asset Management Work Management Marketing Management Ad Building 96

Vision6

OCTOBER 31, 2023

This mainly consists of two types of information: Demographic information includes job title, industry, company size, and revenue. If you’re a B2B company that only sells to organisations of a certain size or industry, demographic information can quickly qualify leads according to your ideal user persona.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 52

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

BOP Design

JUNE 29, 2021

Regardless of whether you think your industry is “boring” or “unexciting,” we’ve got tips to help you craft content that your audience will adore. Discuss Industry Trends. You and your team know your industry or the industries you serve very well. Check them out below. Create an FAQ. Craft How-tos.

Tips 153

Tips Work Management Generation B2B Thought Leadership 153

Vision Edge Marketing

OCTOBER 5, 2021

Poor fitting shoes are not only uncomfortable but they can cause bodily damage ranging from blisters, ingrown toenails and bunions or something worse. For many B2B industries the cost to acquire a new customer is in the hundreds of dollars. You need to know what industry, size, location and other factors will assure a proper fit.

Acquisitions 189

Acquisitions Touchpoints Paid Search Agency Planning 189

Zoominfo

MAY 1, 2020

So why doesn’t anyone want a demo? A lot of companies struggle to get prospects to show up to sales demos. It’s time to ditch the product demo. Effective salespeople focus on solution sales instead, which includes a thoughtful demo process that addresses issues specific to the customer.

Marketing Automation Services 236

Marketing Automation Services Software Practices Top of Funnel 236

MKT1

MARCH 14, 2024

If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21. They are 2x Y Combinator alumni who’ve scaled SEO to millions of visitors in the most competitive industries. Why MKT1 recommends Positional: Founders Nate & Matt get it.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Sana Commerce

OCTOBER 5, 2023

Tailoring the search algorithm to understand industry-specific terms ensures precision and relevance. Imagine a manufacturer’s purchasing agent greeted with recommendations based on past orders and industry trends, or a product range that changes during a visit to suit the current customer journey.

Merchandising 52

Merchandising B2B Cross-Selling Bundling 52

Atomic Reach

FEBRUARY 23, 2023

As a case study , we reviewed twelve months of performance from our clients in the entertainment industry, one of the industries we serve. Our client base spans industries ranging from healthcare and eCommerce to B2B sales and financial services. For AI-informed content, 6.8

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

This ranges from awareness at the start of the sales process — “This is a cool new product” — to evaluation and purchase towards the end of the process — “I have to make sure this product has all the features I need before I buy.” For example, let’s say you noticed deals are getting stuck in the meeting/demo stage.

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. The content revolves around solving business problems, demonstrating expertise, sharing industry trends, and offering actionable advice.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Salesforce Marketing Cloud

JANUARY 8, 2024

It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. Watch the demo

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Sprout Social

MARCH 21, 2024

However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Analyze industry trends, social content, posts and profile data to quickly evaluate an influencer’s reach and engagement. To learn more, schedule a demo or try it out for free.

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

DealSignal

FEBRUARY 1, 2024

This leads to potential gaps in information, particularly in specialized industry segments, posing challenges for businesses seeking a detailed grasp of their target audience. It spans various global markets, industries, and even specific industry niches, ensuring that businesses of all sizes and target audiences find valuable data.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Filter by date range, profiles, ratings or tags Once you’ve chosen your sources and gathered the data, you will need to filter them to begin your analysis.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Conversica

DECEMBER 12, 2022

Let’s take a look at the spectrum of options available for website chat, why Conversica is the first fully AI-powered website chat solution, and a few industry-specific examples of how this technology leads to big benefits for businesses like yours. A true, AI-powered website chat offers big benefits for almost any industry.

Marketing Websites 104

Marketing Websites Lead Ranking SMS User-Generated Content 104