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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

Trending Sources

6 Signs Your Landing Page Needs to Be Redesigned

Hubspot

So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? 1) Your landing page conversion rate is low. The age of the landing page.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.

How to Run a Webinar: Building a Compelling Landing Page and Thank You Page

Lead Liaison

This is the seventh installment in the series How to Run a Webinar. In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page.

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Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.

5 Reasons to Gate Lead Nurturing Content

The Point

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page.

How to Run a Webinar: Pre-Webinar Bonding & Follow-Up

Lead Liaison

This is the eight installment in the series How to Run a Webinar. In our last post in this series, we talked about building a compelling landing page and “Thank You” page. The next step is to get comfortable with pre-webinar bonding and follow-up.

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Six Ways to Optimize Your Landing Pages For Improved Lead Generation

Modern B2B Marketing

When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click.

3 Models for Gating Lead Generation Content on Your Website

The Point

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model.

Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

As these known visitors interact with your email campaigns, landing pages, forms, landing pages, social media posts, media files, and your website, you can score their actions according to which of these, historically, signify a likely sale.

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Chalk Talks: Generate More Leads with Video

Vidyard

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. It might be to download a certain resource or it might be to sign up for a demo.

How to Run a Webinar: Have a Marketing Automation System in Place

Lead Liaison

This is the fifth installment in the series How to Run a Webinar. A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. Track landing page conversion rates and email statistics.

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How to Run a Webinar: Promote the Webinar

Lead Liaison

This is the sixth installment in the series How to Run a Webinar. The next step is to promote your webinar! Promote the Webinar. Don’t rely solely on emails as the gateway to webinar success! Here’s an example of a company doing a press release on their webinar.

7 Ways to Optimize Your Conversion Forms to Get Better Leads

Hubspot

And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. Without forms, lead generation doesn''t happen. Register for [WEBINAR/EVENT] now!

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers.

3 Creative Ways to Boost Lead Generation with Video

Modern B2B Marketing

You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare.

Chalk Talks: Generate More Value Your Existing Videos

Vidyard

Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera. The post Chalk Talks: Generate More Value Your Existing Videos appeared first on Vidyard.

The Truth About Lead Generation: Busting 5 Common Conversion Myths

Hubspot

That''s where the "Convert" or lead generation phase of the inbound methodology comes into play. 1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. Clearly, landing pages and lead generation go hand in hand.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

But what about using Facebook for lead generation? And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. Unfortunately, simply Liking a status update, photo, or video on your Page doesn't make someone a lead.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

How to Run a Webinar: Define Your Invitation and Registration Process

Lead Liaison

This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. Define Your Webinar Invite Process. Define Your Webinar Registration Process. The stress of running a webinar increases around the time of the event.

How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Modern B2B Marketing

Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. Some attendee information might be sent off to the sales team, so they can follow up with “hot leads,” and the webinar recording is uploaded onto the company website.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators. Happy New Year!

How to Run a Webinar: Are you Ready for a Webinar?

Lead Liaison

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. Executing a successful webinar can be expensive, and requires a lot of preparation. Click here for a demo!

How to Unlock the Lead Generation Power of Your B2B Website

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. Often, that content is a white paper, eBook, webinar or a newsletter.

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

9 Search Marketing Tips for Effective B2B Lead Generation. Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. Marketing automation software and lead generation systems today are evolving.

6 Types of Facebook Posts That'll Help You Generate Leads

Hubspot

This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Whether you fall in the 48% who need to get started generating leads with Facebook or the 52% who could generate even more leads, we all could probably use a little boost in our lead generation efforts.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.

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Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes

Hubspot

In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. 2) You didn''t make your landing pages.

Want to Generate More Leads? Try These 6 Tips

Kapost

As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Related Content: 6 Fundamentals of B2B Demand Generation Marketing. But how do you land a good guest blogger?

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Trial/demo requests. Webinar/event signups. Referral Pages.

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. How many pages per visit is your site receiving?

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel -- all optimized for generating revenue. Demo ad campaign.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). Tags: segmentation landing pages email marketing lead generation Hi everyone.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Conversion tactic : Sign up for a free demo.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Conversion tactic : Sign up for a free demo.

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.