3 Reasons Why Your Webinars Suck

Act-On

Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Your Webinar Was a One-Way Conversation.

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.

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Trending Sources

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Bottom of Funnel: Conversion.

5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos

Vidyard

In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud.

Video 76

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

The list is broken down by stage of the funnel. In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel -- all optimized for generating revenue. Demo ad campaign. Direct mail demo campaign*.

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Tactical video for technology sales and marketing

Biznology

Demo: Most software demos are recorded screen captures. A demo longer than, say, five minutes should be broken into chapters. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Bottom of Funnel: Conversion.

3 Reasons Why Your Webinars Suck

Act-On

Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Your Webinar Was a One-Way Conversation.

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

Act-On

As modern marketers, we’re all familiar with the lead generation funnel. Like this one: The image might be slightly antiquated, however, the concept behind the lead funnel remains crucial in understanding how your leads move from totally unaware of you to being a happy customer.

How to Generate Leads with Webinars

Modern B2B Marketing

There is no better way to educate leads on your value proposition than webinars. The problem is: Many marketers create webinars that deliver little value. Worse, they don’t know how to create webinars that turn leads into ready-to-buy opportunities. Creating the Webinar Content.

A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

SnapApp

A lead generation funnel. . . What is a lead generation funnel? . Think of it in terms of a real funnel. As things enter the funnel they get whittled down into a more purified/clean form. A lead generation funnel is no different. 3 core stages of the lead funnel.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

In a recent webinar hosted by LinkedIn where they discussed InMail strategies, they mentioned that an InMail sent from a specific person at LinkedIn had an open rate that was 10% to 20% better than an InMail sent from LinkedIn Marketing Solutions.

The Steps You Need to Define the Stages of Your Sales & Marketing Funnel

Hubspot

Often, one of the biggest blockers for sales and marketing alignment is the very different views each team has of the funnel. strategy, sales and marketing must have a unified picture of the funnel and standard definitions of each stage in the process.

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What to Send Email Contacts in Different Stages of the Marketing Funnel

Hubspot

This post will break down the 6 types of subscribers you may already have in your contacts database, following the stages of a typical sales and marketing funnel. Your goal, then, is to move them further down the sales and marketing funnel to make them more qualified for your sales team.

How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Modern B2B Marketing

Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. Some attendee information might be sent off to the sales team, so they can follow up with “hot leads,” and the webinar recording is uploaded onto the company website.

Tips To Power Your Sales Funnel With Video Content

Modern Marketing

Top Of Funnel. They’re frustrated, but not necessarily enough to sit through a product demo or a long-winded webinar. Middle of Funnel. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand.

6 Steps to Fix a Leaky Pipeline

Marketing Action

Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. Leads funnel into the marketing department and then get passed to the sales department to be converted. If the lead is on the verge of buying, set up a full demo.

5 Steps to Close More Prospects with Full-Funnel Marketing

Leadspace

Your marketing plan of attack needs to entail full-funnel thinking in order to engage, nurture, and close more prospects. Follow these five steps to become an effective full-funnel marketer today. Standout full-funnel marketers take revenue responsibility seriously.

6 Questions Marketers Must Be Prepared to Answer for Their CEO

Leadspace

Of course the truth is very different, but such perceptions are often fueled by some marketers being too conservative about taking a greater level of ownership throughout the sales funnel. That’s where “ full-funnel marketing ” comes in.

Push it Good! Tips to Move Leads Through the Funnel

Modern B2B Marketing

Increases the velocity at which leads flow through the funnel. It is an understatement that lead nurturing is a key driver moving leads through the funnel , but how do you know if your efforts are impactful? I have listed 3 things to consider when pushing your leads through the funnel.

Webinar Winning: Secrets of a Weatherman

Modern B2B Marketing

Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend.

7 Webinar Tricks Every Marketer Should Master

Hubspot

Whether its blogging, actively publishing updates on social media sites, crafting ebooks , or conducting webinars -- the more content you have associated with your brand that's findable through your website, the better. But what about webinars? Is the webinar part of a series?

Using Content Creation to Plug Sales Funnel Leaks

SnapApp

Sometimes as a content marketer, you can feel as if you are a plumber that uses content creation to plug sales funnel leaks. Every company will have a different sales funnel, but in general, they can be broken down into three phases: awareness, evaluation, and purchase. If you have not, take a look at these three phases of your sales funnel and identify where you are weakest—where there tends to be leaks. Also, FAQs, product videos, webinars, product demos, work well here.

3 Lessons on How to Use Data to Improve Your Marketing Campaigns

Vidyard

If you track those initial inquiries further down the funnel then you get to the more meaningful metrics, like if the leads converted into opportunities for your sales team or if they generated any pipeline. For instance, let’s say your sales webinar didn’t perform well.

How to Plan Your Video Marketing Strategy

Vidyard

Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel.

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7 Video Marketing Best Practices Worth Fighting For

Vidyard

Align videos to the funnel. You wouldn’t write a whitepaper or e-book targeted at the whole funnel so why would you plan a video aimed to do the same? The truth is that different videos perform differently throughout the funnel. Video is more compelling than text-based content.

The Revenue Centric Funnel – Spend More Time on Revenue Generating Activity

Infer

Earlier this month, we co-hosted a webinar with the great folks at Yesware that was all about how to eliminate activity from your sales process that isn’t likely to result in a closed-won deal. We hope you enjoy the webinar, which you can watch here.

How to Create Content for Every Stage of the Buyer's Journey

Hubspot

Most of the time, before becoming a customer, a person will first go through what's called the sales funnel. Although it's called a "sales" funnel, it's been at the heart of marketing for ages. It's a marketer's job to give them the fuel to move them along the funnel toward a purchase.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

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Sales Enablement Tactics to Improve BOFU Conversion Rates

bizible

Once a prospect has reached the bottom of the funnel (BOFU) they’ve done their research and have narrowed down the potential companies they’re looking to buy from to a handful at most. While the channels decrease as you move down the funnel, the opportunity for personalization increases.

How B2B Marketers Can Generate More Sales-Ready Leads With Video

Vidyard

Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. On-Demand Webinars. Live webinars continue to be a reliable lead source for many B2B marketing teams.

How Content Impacts the Buying Journey: ABM vs. Demand Gen

bizible

At its core, content is a demand generation tactic used to fill the top of the funnel with leads. To take it one step further, each persona typically corresponds with a funnel stage. Maybe the contact isn’t ready to schedule a demo with you right now.

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Chalk Talks: Driving Demand with Interactive Video

Vidyard

It could be as simple as a button to drive them to a related page, or it could be an interactive form to get them to register for a demo or download some kind of related asset. webinar channels, your email marketing, as well as with your sales team for one-to-one video messaging.

What is a Marketing-Qualified Lead? What MQL Really Means

Act-On

Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Event marketing leads (webinars, in-person events, cards in a fishbowl at a tradeshow). Did they fill out a demo form?

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10 Ways to Use Personalized Video to Blow Everyone’s Socks Off

Vidyard

We’ve talked to you about Personalized Video before, and recently, Jeff Gadway, our Director of Product Marketing, hosted a webinar to talk more about this exciting product, and how both Marketing and Sales teams can use Personalized Video to get drastic results. Top-of-funnel content.

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Switching Things Up – Why You Should Try Flipping Nurture Campaigns

Salesfusion

For example, you might start with a short article before sharing a longer, gated resource before asking recipients to attend a webinar before offering a demo. However, the truth is, everyone will move through the funnel at their own pace.

Everything You Need to Generate, Score, and Nurture Leads with Video

Vidyard

Here are just a few examples: Gating on-demand webinars before the video starts playing. Adding a pop-out form on a product feature video for a demo request. Tailoring video initiatives to different stages of the funnel. Nurture leads through the funnel using video.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Retargeting then reaches audiences further into the funnel, and thus increased opportunity for conversion.

Content’s Role in an Account-Based Marketing World

bizible

Like Moz and Hubspot our focus was very top of the funnel, with high-level, ungated educational content about our space. Don’t want a demo of Bizible right now? Sign up for a product webinar instead.

Chalk Talks: Generate More Leads with Video

Vidyard

Video can be a great way to get their attention, and again, get them into your funnel. It might be to download a certain resource or it might be to sign up for a demo.