Trending Sources

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.

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3 Reasons Why Your Webinars Suck

Act-On

Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Your Webinar Was a One-Way Conversation.

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

The list is broken down by stage of the funnel. In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel -- all optimized for generating revenue. Demo ad campaign. Direct mail demo campaign*.

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An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Bottom of Funnel: Conversion.

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An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Bottom of Funnel: Conversion.

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How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

Act-On

As modern marketers, we’re all familiar with the lead generation funnel. Like this one: The image might be slightly antiquated, however, the concept behind the lead funnel remains crucial in understanding how your leads move from totally unaware of you to being a happy customer.

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3 Reasons Why Your Webinars Suck

Act-On

Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Your Webinar Was a One-Way Conversation.

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5 Webinar Mistakes to Avoid

Vertical Response

When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. She’s completed hundreds of webinars and seen some consistent mistakes.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

In a recent webinar hosted by LinkedIn where they discussed InMail strategies, they mentioned that an InMail sent from a specific person at LinkedIn had an open rate that was 10% to 20% better than an InMail sent from LinkedIn Marketing Solutions.

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How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Modern B2B Marketing

Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. Some attendee information might be sent off to the sales team, so they can follow up with “hot leads,” and the webinar recording is uploaded onto the company website.

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The Steps You Need to Define the Stages of Your Sales & Marketing Funnel

Hubspot

Often, one of the biggest blockers for sales and marketing alignment is the very different views each team has of the funnel. strategy, sales and marketing must have a unified picture of the funnel and standard definitions of each stage in the process.

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What to Send Email Contacts in Different Stages of the Marketing Funnel

Hubspot

This post will break down the 6 types of subscribers you may already have in your contacts database, following the stages of a typical sales and marketing funnel. Your goal, then, is to move them further down the sales and marketing funnel to make them more qualified for your sales team.

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Tips To Power Your Sales Funnel With Video Content

Modern Marketing

Top Of Funnel. They’re frustrated, but not necessarily enough to sit through a product demo or a long-winded webinar. Middle of Funnel. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand.

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Push it Good! Tips to Move Leads Through the Funnel

Modern B2B Marketing

Increases the velocity at which leads flow through the funnel. It is an understatement that lead nurturing is a key driver moving leads through the funnel , but how do you know if your efforts are impactful? I have listed 3 things to consider when pushing your leads through the funnel.

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Webinar Winning: Secrets of a Weatherman

Modern B2B Marketing

Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend.

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6 Steps to Fix a Leaky Pipeline

Marketing Action

Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline. Leads funnel into the marketing department and then get passed to the sales department to be converted. If the lead is on the verge of buying, set up a full demo.

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7 Webinar Tricks Every Marketer Should Master

Hubspot

Whether its blogging, actively publishing updates on social media sites, crafting ebooks , or conducting webinars -- the more content you have associated with your brand that's findable through your website, the better. But what about webinars? Is the webinar part of a series?

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How to Create Content for Every Stage of the Buyer's Journey

Hubspot

Most of the time, before becoming a customer, a person will first go through what's called the sales funnel. Although it's called a "sales" funnel, it's been at the heart of marketing for ages. It's a marketer's job to give them the fuel to move them along the funnel toward a purchase.

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3 Lessons on How to Use Data to Improve Your Marketing Campaigns

Vidyard

If you track those initial inquiries further down the funnel then you get to the more meaningful metrics, like if the leads converted into opportunities for your sales team or if they generated any pipeline. For instance, let’s say your sales webinar didn’t perform well.

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The Revenue Centric Funnel – Spend More Time on Revenue Generating Activity

Infer

Earlier this month, we co-hosted a webinar with the great folks at Yesware that was all about how to eliminate activity from your sales process that isn’t likely to result in a closed-won deal. We hope you enjoy the webinar, which you can watch here.

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Sales Enablement Tactics to Improve BOFU Conversion Rates

bizible

Once a prospect has reached the bottom of the funnel (BOFU) they’ve done their research and have narrowed down the potential companies they’re looking to buy from to a handful at most. While the channels decrease as you move down the funnel, the opportunity for personalization increases.

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How Content Impacts the Buying Journey: ABM vs. Demand Gen

bizible

At its core, content is a demand generation tactic used to fill the top of the funnel with leads. To take it one step further, each persona typically corresponds with a funnel stage. Maybe the contact isn’t ready to schedule a demo with you right now.

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Using Content Creation to Plug Sales Funnel Leaks

SnapApp

Sometimes as a content marketer, you can feel as if you are a plumber that uses content creation to plug sales funnel leaks. Every company will have a different sales funnel, but in general, they can be broken down into three phases: awareness, evaluation, and purchase. If you have not, take a look at these three phases of your sales funnel and identify where you are weakest—where there tends to be leaks. Also, FAQs, product videos, webinars, product demos, work well here.

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What is a Marketing-Qualified Lead? What MQL Really Means

Act-On

Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Event marketing leads (webinars, in-person events, cards in a fishbowl at a tradeshow). Did they fill out a demo form?

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Switching Things Up – Why You Should Try Flipping Nurture Campaigns

Salesfusion

For example, you might start with a short article before sharing a longer, gated resource before asking recipients to attend a webinar before offering a demo. However, the truth is, everyone will move through the funnel at their own pace.

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Content’s Role in an Account-Based Marketing World

bizible

Like Moz and Hubspot our focus was very top of the funnel, with high-level, ungated educational content about our space. Don’t want a demo of Bizible right now? Sign up for a product webinar instead.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Retargeting then reaches audiences further into the funnel, and thus increased opportunity for conversion.

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Choosing an Advanced, Multi-Touch B2B Marketing Attribution Model

bizible

We recently hosted a webinar discussing advanced B2B marketing attribution and Bizible’s newest feature, TouchPoints. In this post, we’ll dig deeper into the different attribution models discussed in the webinar and help you decide which is best for your company.

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7 Video Marketing Best Practices Worth Fighting For

Vidyard

Align videos to the funnel. You wouldn’t write a whitepaper or e-book targeted at the whole funnel so why would you plan a video aimed to do the same? The truth is that different videos perform differently throughout the funnel. Video is more compelling than text-based content.

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What’s a Successful ABM Strategy Without Killer Content?

Terminus

Usually this purpose falls in one of two categories: top-of-funnel, awareness-generating content, or bottom-of-the-funnel, conversion-generating content. But what about the other parts of the funnel? Top of Funnel – Discovery/Attraction. Webinars. Demo videos.

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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

You can target top and bottom funnel. Top funnel. Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Bottom funnel. Ads should communicate a value proposition with demos, trials, or other offers.

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

Modern Marketing

Often, these stages are discussed as top, middle, and bottom of the funnel. A webinar. Not Responding Timely to Demo Requests This one is real simple. Someone who requests a demo is active, interested, and wants to talk now.

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The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016

DiscoverOrg

We further drove this success by implementing a weekly pre-funnel dashboard and tracking all of the pre-sales metrics – from qualified leads passed over from marketing, to demos set, demos completed, opps created, and sales pipeline.

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Leveraging Unique Data For Powerful Content Marketing

bizible

What are people -- specifically our target contacts and accounts -- engaging with and what content is moving them down the funnel? This can take the form of a form fill, a demo request, a referral, a returned email, or a number of other actions.

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The Revised Approach to Content Distribution

Modern Marketing

The concept here is, instead of just one meaty asset, each content pillar should contain three major assets that serve the top, middle, and bottom of the funnel. These assets are called the Appetizer (top of funnel), Entree (middle of the funnel), and Dessert (bottom of the funnel).

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Retargeting then reaches audiences further into the funnel, and thus increased opportunity for conversion.

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Everything You Need to Generate, Score, and Nurture Leads with Video

Vidyard

Here are just a few examples: Gating on-demand webinars before the video starts playing. Adding a pop-out form on a product feature video for a demo request. Tailoring video initiatives to different stages of the funnel. Nurture leads through the funnel using video.

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