Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric. In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric. In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Vidyard

MAY 17, 2016

Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Here are just a few examples: Gating on-demand webinars before the video starts playing. Adding a pop-out form on a product feature video for a demo request. Nurture leads through the funnel using video.

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

PathFactory

SEPTEMBER 27, 2018

Beyond the click, the team had zero visibility into whether customers were actually engaging with the content, or what impact that engagement had further down the funnel. The buyer’s journey doesn’t end with a single piece of content or a demo request. And then further down the line an ROI calculator or demo?

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40