Your Role on the Customer Journey
JANUARY 19, 2017
Today’s digital maps show those cues – like the Chevron on the corner, or the Starbucks on the right – that help guide drivers like me down the path. Forrester Research describes customer journey this way: “The customer journey spans a variety of touch points by which the customer moves from awareness to engagement and purchase. Get the customer’s contact info at that trade show. Set up a follow-up call for a product demo. Do you get lost? I do.