Your Role on the Customer Journey
JANUARY 19, 2017
Today’s digital maps show those cues – like the Chevron on the corner, or the Starbucks on the right – that help guide drivers like me down the path. Forrester Research describes customer journey this way: “The customer journey spans a variety of touch points by which the customer moves from awareness to engagement and purchase. Get the customer’s contact info at that trade show. Set up a follow-up call for a product demo. Do you get lost? I do.
The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
The ROI Guy
SEPTEMBER 17, 2010
The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more.
Digital Natives in Our Midst | Advice and Opinion
Buzz Marketing for Technology
JUNE 27, 2008
White Papers |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. DEMO |.