Zoominfo

OCTOBER 18, 2022

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. . #3 According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Vidyard

JULY 31, 2020

Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” For instance: “Watch this short demo” or “See what X COMPANY can do for you.”.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Vidyard

MAY 17, 2016

Adding a pop-out form on a product feature video for a demo request. In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Get The Comprehensive Guide to Using Video for Lead Generation, Scoring & Nurturing to get — and keep more and more leads. And more leads.

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

Vidyard

DECEMBER 4, 2020

Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” Promo Videos : If you’re creating a lead capture page focused on a content-based offer, a promo video would work beautifully. But that’s not all it can do.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

SnapApp

AUGUST 1, 2017

Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. Picking up where demand gen leaves off, lead gen delivers consistently relevant messaging to identified prospects. What is demand generation? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74