KoMarketing Associates

JANUARY 29, 2019

If you’ve done the educational portion of the content marketing process effectively, you will surely see website traffic start to climb and likely new prospects filling out forms or requesting demos. Encourage the reader to take the next steps down the funnel.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

FunnelEnvy

MARCH 18, 2024

Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes. This research provides a foundational understanding of your target market and makes you more effective in creating a buyer persona.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Brightedge

OCTOBER 6, 2020

Inform branding and omnichannel teams on how consumer brand preferences are changing faster than any focus group or lookback data with real time search data. Demo Instant For Real-Time Insights And Search Results. Help shopper marketing and retail teams understand where price sensitivity is on the rise.

Organization 116

Organization Tools Business Correlation 116

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. Get the answers by requesting a Listening demo today. What questions does your brand need answers to?

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

ClearVoice

DECEMBER 18, 2023

If an account consumes a product demo, for instance, you can monitor whether this leads to a scheduled sales call or a product trial, demonstrating the content’s influence on the pipeline. To illustrate how pipeline influence works, let’s say you integrate your marketing automation and CRM system.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

If an account consumes a product demo, for instance, you can monitor whether this leads to a scheduled sales call or a product trial, demonstrating the content’s influence on the pipeline. To illustrate how pipeline influence works, let’s say you integrate your marketing automation and CRM system.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Metadata

JANUARY 15, 2024

Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. To learn more about how Metadata can keep your brand awareness campaigns rolling, reach out today to schedule a demo. The post Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Hubspot

JUNE 8, 2020

Product presentations and demos. Hold a focus group or run a survey asking for candid feedback on the impact and effectiveness of your sales enablement content. For example, let’s say your team has developed a highly effective email sequence that shares case studies, sales guides, and product demos.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. If you’re ready to start driving your strategy with listening insights, request a demo of Sprout Listening here. They provide insights that can inform an entire business strategy.

Analysis 102

Analysis Custom Publishing Advertising Benchmark Keywords 102

EveryoneSocial

APRIL 1, 2021

Marketers and sales professionals use a variety of methods to understand their customers better, such as surveys and focus groups. Schedule your demo to see more, ask questions, and learn about our product and process. We’ll explain how next! Benefits of Social Listening. Don’t miss out!

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Content Standard

NOVEMBER 14, 2018

Surveys, focus groups, pilot programs, and a plethora of other tactics help reveal what’s on our audiences’ minds. While product-oriented focus groups may fall outside the normal activities of your content team, user experience testing is a common practice that gives your team one-on-one time with your prospective visitors.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

ViewPoint

OCTOBER 14, 2011

The Apple focus group was the right hemisphere of Steve’s brain talking to the left one. Real CEOs demo. Steve Jobs could demo a pod, pad, phone, and Mac two to three times a year with millions of people watching, why is it that many CEOs call upon their vice-president of engineering to do a product demo?

Pricing 120

Pricing Price Verticals Work Management 120

Biznology

SEPTEMBER 15, 2014

That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. Ideally, your goal is to strengthen the relationship you are building with them and move them toward becoming a client. .

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Outreach

APRIL 6, 2021

In addition to quantitative data, gather qualitative feedback from social comments, forums, feedback, and focus groups. Learn more about how Outreach helps you scale sales activities and better engage customers, or request a demo today. Tweak Your Strategy. Don't be afraid to pivot.

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Varicent

DECEMBER 7, 2021

This could be a focus group-based piece of market research or a limited product release for a designated area for a time-limited period. Book your demo now! An alternative is to carry out classic market research and speak with the potential consumers who may buy a product and understand how likely they are to do so.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

SpotMe Blog

AUGUST 30, 2021

Focus groups. Request a demo today and see for yourself just how easy it is to launch a custom event with SpotMe. Having a don’t-want-to-miss agenda is especially important if you’re competing with other events for market share. If you’re not sure where or how to find out what matters to your audience. Consider starting here: .

Planning 52

Planning Work Management Marketing Management Conference 52

Brandpoint

MARCH 5, 2019

Consult your product development team to see if they conducted product testing focus groups. However, tutorials could be used later in the sales funnel when a user wants to see details about how the product works — it could be the content they engage with before connecting with a salesperson for a demo. How-to content.

Press 69

Press Product Screencast FAQ 69

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? Downloading a product demo may be considered a three. If people walk away smarter or more capable than when they started reading, that’s a win. Research and data. Email open rates.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

ClearVoice

MAY 15, 2020

Think of the product demos you’ve liked; the explainer videos that kept you engaged; the client testimonials that spoke to you. Speaking of, in a world where people are either sheltering-in-place or being cautious so as to avoid large groups of people, remote video shoots are on the uptick.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

EveryoneSocial

JULY 23, 2019

While focus groups, in-depth interviews, and surveys can all render the internal culture landscape, depicting how information flows between groups, traditional market research methods such as these often require dedicated conductors.

Ad Building 54

Ad Building Marketing & Strategy Contingency Planning Network Marketing 54

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. A free demo is available.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Zoominfo

JUNE 1, 2020

Check out these tips and tools that will help you turn discovery calls into closed-won deals, including checklists, call scripts, demo tips, insights, and more. Demos During Discovery Calls Our research found that 72% of closed-won deals involve a demo during discovery calls. The average demo is 29 minutes long.

Work Management 130

Work Management Lead Ranking Cold Calling Marketing Management 130

Sprout Social

DECEMBER 21, 2023

If you want to try social listening for product analysis, competitor analysis and deeper social media insights, reach out to us for a demo. Schedule a Demo Online reviews Reviews written about your competitors are a valuable resource when it comes to competitive product analysis.

Analysis 105

Analysis Product Marketing Management Differentiation 105

Hubspot

JULY 7, 2011

During the press conference, which was livestreamed ( view the recording ), members of the Facebook team demoed the three new features: New Facebook Features. Group Chat: Now Facebook users can use chat to instantly message more than just one other Facebook friend at a time. Skype has hit 300 million minutes of video used per month.

Skype 28

Skype Facebook Features Video Marketing 28

Martech Advisor

DECEMBER 16, 2019

Enable them to try products virtually or view product demos via 360-degree simulations. Involve focus groups to double down on the reverse engineering process. Use gamification to turn the otherwise formal interaction into a fun and memorable experience. to understand the overall experience. If something seems off, fix it.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Outbrain

DECEMBER 20, 2018

If you don’t have the resources for focus groups or research reports, don’t worry. In fact, there are tons of content types you can use to change up your activity: Demo videos. Read what users are saying about similar apps, explore app reviews, and scour social media. In short, become an online sleuth! Short on content ideas?

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Atomic Reach

JUNE 5, 2023

During production, the ad may be shown to focus groups for feedback. A final checkpoint to catch a potential looming disaster are highly biased, often outdated focus groups. These groups can indeed save the day, but they also can drop the ball. View a demo today. Finally, the finished ad gets released.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

SalesIntel

AUGUST 2, 2022

Schedule a Demo. SalesIntel delivers “must-have” data filters used by B2B marketers to construct a focused group based on firmographic and technographic data. Request a customized demo to see how everything fits together.Go-To-Market. Schedule a Demo. Create Hyper-focused Segmentation.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

TrustRadius Marketing

MAY 31, 2022

These resources include interviews, surveys, focus groups, polls, and email campaigns. Interested buyers will have to book a demo and contact the sales team for pricing information. When done properly, this technique can help you identify wants, needs, and pain points with surgical precision.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Content Standard

JANUARY 11, 2019

Tactic 3: Get in Their Heads With Focus Groups and Usability Testing. Our last market research tactic combines two similar but distinct practices: focus groups and usability testing. Unlike interviews, focus groups and user testing both benefit from controlled, experimental environments.

Tactics 100

Tactics Research Content Marketing Planning 100

Sana Commerce

OCTOBER 13, 2023

Test each platform’s UX by exploring its demo or trial version. This could come in the form of email surveys or focus groups. With the advantage of ERP integration and a focus on creating seamless e-commerce experiences, it offers a unique approach to B2B e-commerce. Achieve your e-commerce goals.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52

Marketing Graham

DECEMBER 30, 2020

Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. For example, the number of ‘Book a Demo’ forms completed or the number of App downloads. What industry events do they attend? Make sure you set Goals for your website.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Launch Marketing

SEPTEMBER 26, 2019

Focus groups, 1:1 conversations, open-ended response queries and secondary research are all examples of market data that are invaluable to your initial discovery. Then, as prospects advance through the funnel, look for opportunities to offer them a free trial of your new product or invite them to attend an interactive demo.

Top of Funnel 48

Top of Funnel Ideal Customer Profiles Practices Product 48

accelerate agency

JULY 28, 2021

Or offer a demo to let them play around with the product and share it with their team to see if it’s right for them (which hopefully it will be, since you’ve made it so awesome!). . Get feedback from existing customers, and reach out to new ones with surveys, focus groups, and trial offers. but we can share a few tips.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

accelerate agency

JUNE 30, 2023

Or offer a demo to let them play around with the product and share it with their team to see if it’s right for them (which hopefully it will be, since you’ve made it so awesome!) Get feedback from existing customers, and reach out to new ones with surveys, focus groups, and trial offers. but we can share a few tips.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52

Tomorrow People

OCTOBER 3, 2022

Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Before the internet, focus groups and interviews could only be held at physical venues. According to Forrester, more than 75% of U.S. But it shouldn’t be that way. And they all have the potential to be altered by the metaverse.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156