Sprout Social

JULY 7, 2021

The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes. But you obviously can’t demo everything (nor should you). From content marketing to lead capture and beyond, these are the top-of-funnel tools that encompass the following: Advertising platforms (Google, Facebook ads ).

Enterprise Management 123

Enterprise Management Work Management Marketing Management Budget Programs 123

Hubspot

SEPTEMBER 4, 2019

Here is just a sample of the categories our partner ecosystem powers: Event management. App listing pages are now more robust, significantly expanding the information that app developers can publish in our marketplace. If you’re an existing app partner, making updates to your app’s listing page has never been more frictionless.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Directive Agency

MARCH 6, 2017

No Landing Page. If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. The beauty of this change in the sales environment is that social media platforms, Facebook, in particular, allow you to leverage this data.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Albacross

MARCH 19, 2018

There are links to all of the articles at the bottom of the page. In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. Time spent on landing page.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Convert

JANUARY 16, 2023

Another modern day great, Dan Nelken , has these headings on his landing page for his book “Writing Under Pressure.”. Their strategy resulted in 300% growth and cutting their Facebook budget in half. Here’s what the landing page for their Cherry Vanilla flavor looks like: Source. Humor is Dave’s middle name.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Parse.ly

APRIL 6, 2020

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. If you want to neatly measure social media ROI, give your customers and fans a clear assignment with tracked clicks and post-click landing pages and forms.

Social Media 138

Social Media ROI Media Correlation 138

Unbounce

FEBRUARY 11, 2019

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation.

Landing Pages 145

Landing Pages Examples Paid Content Best Practices 145

Atomic Reach

NOVEMBER 21, 2018

Like other SaaS companies, they have a product demo. Take a look at their blog posts: Similarly, their Facebook page is packed with fun facts and quotes delivered in the same passionate tone. Start by collecting a number of samples you feel represent your brand voice. Use these samples to illustrate your guideline.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. For brand visibility.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

APRIL 18, 2016

Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. GoChime automatically syncs HubSpot lists to Twitter and Facebook to make retargeting your database simple.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. 8 Ways Your Thank-You Page and Emails Can Keep Prospects Engaged.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JANUARY 15, 2015

1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. 2) Put case studies on your home page.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Sprout Social

MARCH 30, 2021

Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page. Instagram’s link in bio can feel limiting when you want to highlight multiple important products, posts and pages. But it’s a little different with Instagram.

Traffic 132

Traffic Landing Pages Ideal Customer Profiles Top of Funnel 132

Optinmonster

MARCH 11, 2024

Testimonials can increase conversions on sales pages by 34%. Here’s a sample of a survey form template that you can get in WPForms: Since WPForms integrates with a wide variety of email marketing service providers , you can automate your customer reach out after their purchase and include your form to get customer feedback.

Tools 68

Tools Work Management Marketing Management Best Practices 68

Optinmonster

NOVEMBER 10, 2022

You can deliver these lead magnets in a variety of formats: PDF download, video, Notion template or other digital file, or even as a gated content page on your website. For example, here at OptinMonster we happen to have a software product that’s great for reducing page abandonment and improving conversion rates. Free Trial.

Work Management 82

Work Management Examples Marketing Management Lead Scoring 82

Optinmonster

MAY 7, 2020

Are you struggling to get enough conversions on your sales pages? Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” ” A sales page is your best opportunity to explain your products and services to visitors and make them want to buy.

Top of Funnel 87

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 87

Single Grain

NOVEMBER 17, 2020

You can create the post you’ll promote in one of two ways: either by publishing something to your business’s LinkedIn page or by using Direct Sponsored Content (which can be promoted without being published to your LinkedIn page). You’ll need to have the LinkedIn Insight Tag added to any page on your website that you want to track.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Content Marketing Institute

JANUARY 14, 2019

In contrast, if you think of our buyers in terms of where they land in the marketing lifecycle, you give them room to be human. Web pages and site guides. According to GeoMarketing, customers exchange more than 2 billion messages with businesses on Facebook every single month. Product demos if they make sense for your brand.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Vidyard

JANUARY 6, 2022

Facebook Video Statistics 3.2 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Product and/or Service Page Videos 3.2.1 Recommended Video Type: Demo 3.3 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 Product and/or Service Page Videos 3.2.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Convince & Convert

FEBRUARY 19, 2016

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So if you want to engage with them on Facebook, LinkedIn, etc., you can do that. Marshall: Yeah.

Work Management 86

Work Management Paid Search Agency Marketing Management Lead Ranking 86

Hubspot

SEPTEMBER 17, 2018

In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Demo Videos. On Facebook?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Convert

DECEMBER 6, 2021

When its value changes, it will properly generate/populate its Data Layer value and display the message on your web page. page information: timing, promotions visible, products visible, category, region, currency, etc. Because everything is configured like this, each page or action is essentially an event. Database Data.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Kapost

APRIL 20, 2016

Do a quick search of your business: run through the first few pages of results to see if your business is listed on any other website that you haven’t yet claimed. Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads. But how do you land a good guest blogger? Use Social Media Ads.

Lead Scoring 48

Lead Scoring Lead Ranking Generation Tips 48

Convert

SEPTEMBER 8, 2021

With an A/B test , we test a single variation page vs the original control design. Here you can see our old home page design and our new one that gets more lift. We A/B test one element at a time because if we make huge changes and the new page wins or fails, we’re not sure which of those changes caused that lift.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Outgrow

AUGUST 3, 2022

Here’s what I like about this marketing sample, and what you can learn from it. And so I was just looking at different landing pages, ads, and emails, breaking them down and publishing the teardowns. That’s why I’m a really big fan of long exhaustive landing pages because that’s what you need.

Tactics 52

Tactics Paid Search Agency Planning Advertising Agencies 52

Single Grain

MAY 18, 2021

For the sake of ensuring that we are on the same page, let’s start with the basics — in particular, the definition of a lead magnet. Demos or free trials. To generate leads with your lead magnet, you’ll need a sign-up form, landing page tool , and an email service provider (ESP). Reports, case studies and white papers.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Optinmonster

NOVEMBER 15, 2022

The clearer you’re about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalize this lead magnet to a specific landing page, that’s even better!). For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet. Cheatsheet. Swipe File.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Albacross

JULY 31, 2018

Here’s what this means: You can run yourself ragged optimizing your site till you hit Position One, Page One of Google… but you still won’t get many eyeballs on your listing. On top of that, we all know that Facebook has pretty much killed the reach of Business pages these days. 14,333 page views. Kinda sucks, huh?

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. Performance Metrics : Analyze metrics like website traffic, conversion rates on trial sign-ups, and engagement on your SaaS landing pages.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

SnapApp

AUGUST 1, 2017

For example, time on product pages and demo downloads are prime buying signals. Frame landing pages with testimonies. Place reviews on product pages. Facebook custom audiences and Google remarketing are great ways for demand generation marketers to increase their awareness and nurture leads. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Single Grain

FEBRUARY 22, 2024

Facebook Insights), and website analytics (e.g., Search Engine Optimization (SEO) Search Engine Optimization is the key to improving your website’s visibility on search engine result pages. Platforms like Facebook, Instagram and Twitter allow for direct interaction with customers. Google Analytics).

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Vidyard

FEBRUARY 2, 2021

Facebook Video Statistics 3.2 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Product and/or Service Page Videos 3.2.1 Recommended Video Type: Demo 3.3 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 Product and/or Service Page Videos 3.2.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Webbiquity

APRIL 18, 2017

Some are designed primarily for creating software demos and tutorial videos, while others offer more sophisticated functionality for developing graphically rich marketing content. Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. ” — Web Marketing Today.

Screencast 188

Screencast Marketing Automation Services Work Management Tools 188

Convince & Convert

FEBRUARY 16, 2012

It’s really amazing, it’s striking, but you’ve got to wonder if it’s going to convert the same way that a good, old fashioned landing page will convert. People just aren’t conducting a lot of significant transactions on Facebook. Twitter is definitely different than Facebook and YouTube.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

SnapApp

JULY 7, 2017

With this in mind, we used the “thank you” page upon completion of the quiz to give the user their results with a personalized Call-to-Action to schedule a consultation specifically for the surgery they were most qualified for. In addition, the “thank you” page increased overall conversion volume for consultations by 84%. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118