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4 Elements that drive B2B direct marketing results

Biznology

If you’re an experienced B2B direct marketer, this is probably not for you. The hard offers are typically based on experiencing the FAB’s of the product or service either via a demo, one-on-one webinar, phone call with a rep., Good luck, as it’s not easy to obtain results in this over communicated and cluttered market place.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

Get a Demo Privacy Considerations for B2B Marketing in Europe Marketers leverage business data for almost every important decision, from audience segmentation to budget planning. This binding agreement outlines the rights and obligations of each party when it comes to the protection of personal data.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Email marketing remains one of the best ways to create ROI. According to the Direct Marketing Association (DMA), you’ll gain a return of $42 for every $1 spent. You can be lean and mean with email marketing. Messaging that makes it clear what’s in it for them to try or demo your product. Image: DMA.

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B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script | B2B

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Give our services a try.

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Improve Your SEO with Influencer Marketing

Onalytica B2B

Whilst not always obvious, working with influencers is a different approach to marketing and advertising. Millennials are known to more or less reject conventional advertising and direct marketing, simply because they are naturally more sceptical towards brands, questioning their integrity.