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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

Customer frustration can lead them to your competitors, so it’s imperative to develop personalization strategies to retain and nurture buyers. Buyer personas include demographics but, more importantly, preferences, motivations, and behaviors. This isn’t just because you can insert tags like name or other unique identifiers.

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Most Marketing Qualified Leads Are Viewed as Imposters by Sales.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Insert transcripts. Source: Wyzowl. Live videos.

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Are PQLs the New MQLs in Sales?

Hubspot

Much like the word “funnel” suggests, it’s based on the idea that you fill the top with people interested in your product (leads) and then filter out those who aren’t qualified to buy. Enter the Product Qualified Lead. A product qualified lead (PQL) is radically different from MQLs and SQLs. The problem? What is a PQL?

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Will Podcasters Abandon Apple?

Contently

What their demo is. Giliberti’s argument makes sense in theory, but it may not be as simple as more data leads to more money, which leads to better content. Better data may also lead to a new philosophy that values quantity and virality over quality. “I And I think Apple is going to supply that.”

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The Ins and Outs of Facebook Landing Pages

Hubspot

The purpose of a landing page is to drive action by offering something of value in exchange for lead information. Usually, they'll have a form to download a free ebook, receive a demo, get a template, or something similar. Direct response ads, ads that are meant to incite immediate action, are generally used for lead generation.

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. For instance, you can pull together all the emails of cold leads who haven’t interacted with you for a while and send an engaging offer to restart a conversation with them.