DemandBase

JULY 17, 2019

Research shows that approximately 50% of all purchases are influenced by word of mouth. But in B2B, 91% of every sale is influenced by word of mouth in some way. Further, many B2B purchases have multiple shepherds and stakeholders in an organization, and the word of mouth of any/all of them can have an impact. Three reasons.

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83

Heinz Marketing

MARCH 8, 2018

This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. Have you ever done a crossword puzzle and been stuck on a particular word? When you come back, the word comes to you as if it’s been there all along? How do you keep yourself calm and/or focused? Want to nominate someone?

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Contently

JANUARY 31, 2023

Example marketing technologies include: B2B “account-based marketing” platforms like 6sense and Demandbase include predictive intelligence that allows sales and marketing to deliver a focused and personalized sales experience for a selected set of targeted enterprise accounts.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Biznology

JANUARY 13, 2022

Organized by Demandbase. Still no word about their regular Forum in the fall. And soldier on. Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. February 8, all virtual, SMART conference. Free registration offers a neat pre-conference swag bag mailed to US attendees.

Conference 197

Conference B2B Forrester Marketing Management 197

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Instead, you may want to send them candy and flowers—in other words, the content they find useful and delightful that doesn’t require their long-term commitment. That’s music to our ears at Demandbase. Measure what matters.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

JULY 1, 2021

Segmenting your accounts into a target list requires understanding not only what inputs to factor in (for example, the number of sales touches, open opportunities, and what stages they are in along the account journey) but also what type output you want (in other words, whether you are creating an account list or a people list).

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. In other words, is this the most cost effective way to achieve the desired result? Need the TL;DR version?

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Help us get the word out! Watch the recording: Want to hear more from renowned marketing leaders? Meet Justin Levy.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Today, he has helped establish Demandbase as the leader in the region. Help us get the word out!

Account Based Marketing 62

Account Based Marketing ABM DemandBase B2B Thought Leadership 62

Engagio

OCTOBER 11, 2023

Don’t take the provider’s word for it. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth. Intent data : Determine which accounts are in-market for the products you sell. The technology and depth of data you need will change over time.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

DemandBase

AUGUST 21, 2020

In a word, yes. The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. At Demandbase, we strive in many ways to ensure that we meet the high standard of Sales and Marketing unification. Intent is simply a game-changer for B2B go-to-market. percent to 10 percent.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Marketers should first use data to build messaging that is centered on the customer and their pain points and is in their words. Learn about Demandbase One and how we’re bringing it all together.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. More guiding, less selling. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. In other words, third party data is still flowing freely even in Europe even if the volume is down a little. Meanwhile, Quantcast reported that clients using its consent manager achieved a consent rate above 90%.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

DemandBase

MAY 28, 2020

In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. In other words, less waste. 5 Types of Data that Drive Marketing Efficiency appeared first on Account-Based Marketing – Demandbase.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

JUNE 29, 2021

All the big technological shifts occurring today can be summed up in a word: Visibility. The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. Final Words. If we talk specifically about this pandemic period, many companies are struggling to re-establish their business.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. At the time, the word ABM was very prescriptive, so we avoided it on purpose and introduced TAP––that’s where our ABM journey began. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

DemandBase

FEBRUARY 11, 2020

I’ve heard all of these words before, but I’ve assigned them different meanings. Words like pipe, which I always thought was a metal rod used in plumbing, or SQLs, which I didn’t even know was an acronym for anything at all. The post ABM Lessons from a Marketing Newbie appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

Engagio

MAY 31, 2023

Examples include “ The Words that Sell ” which are practical tips that help reps close more deals (tapping into the emotion of greed), and an analysis of when one should swear on a sales call (tapping into surprise). The post May The Wow Be With You: The Force of Emotional Impact and Stand-Out Marketing appeared first on Demandbase.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Engagio

OCTOBER 30, 2023

It’s great at turning CMO challenges into a lyrical poem , but it’s terrible at math and I’ve never been able to get it to return something that fits a specific word count. The AI is great at the sonnet, but, because of how it conceptualizes the world in tokens, rather than words, it consistently produces poems of more or less than 50 words.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program? We can’t afford to be agnostic.

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

Heinz Marketing

SEPTEMBER 11, 2019

By Matt Heinz , President of Heinz Marketing – Originally posted on Demandbase. So when we invited B2B chief marketing officers to join us for breakfast with Demandbase in three cities last month, we talked less about their successes and more about their challenges. The key word in that last sentence is “internal”.

Peer-to-peer 74

Peer-to-peer DemandBase Work Management Intent 74

Engagio

JULY 29, 2021

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. Thanks to evolving algorithms and more savvy internet users, those days are long behind us.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

DemandBase

NOVEMBER 13, 2018

We’re packing in the value more than ever this year with four tracks, including a Demandbase product track, four unforgettable keynotes, expert-level ABM Certification, and the best food and cocktails you’ve ever had at a conference (I promise!). But don’t just take my word for it. Register now while the savings are hot!

Account Based Marketing 45

Account Based Marketing ABM Peer-to-peer DemandBase 45

Rollworks

DECEMBER 14, 2021

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. Engagement, in other words, is what makes the difference between sales that go through and those that don’t. Long term returns. ABM and Leads.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Seismic

MAY 1, 2019

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano , Vice President of Sales Productivity & Strategy at Demandbase. A: Sales enablement is a lot like ABM.

DemandBase 40

DemandBase Account Based Marketing Peer-to-peer ABM 40

DemandBase

SEPTEMBER 10, 2018

In other words, securing that first joint win can be very elusive. In working together and crafting the Demandbase + Intelligent Demand partnership, we have stress tested this challenge of finding the first joint win. And each party’s comfort zone is to revert back and “go it alone” to minimize complexity and maximize control.

Account Based Marketing 40

Account Based Marketing DemandBase Advertising Agencies ABM 40

Content4Demand

FEBRUARY 2, 2021

Indeed, the 2018 B2B Buyers Survey Report , published by Demand Gen Report and sponsored by Demandbase , reported that 52% of B2B buyers listed LinkedIn as the most influential channel in the research process. Users prefer articles between 1.900 and 2,000 words. Craft Your LinkedIn Article.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Engagio

NOVEMBER 19, 2020

In other words, the starting place is defining your target accounts. An ABM platform like Demandbase. At Demandbase, our Marketing team compiles all of the data for each potential target account, puts it into a spreadsheet, then gives it to the Sales reps for account selection. But Account-Based Marketing is different.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106