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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

One very vital element of social CRM is social selling, which leverages Web 2.0 Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. technologies to provide sophisticated sales insight. That insight enables sales to act as experts in the product selection process instead of negotiators.

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True Social Selling

Adobe Experience Cloud Blog

   Social selling is the use of web 2.0 Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. Sales must learn to go through all their lead’s web activity and email activity to identify the best leads and to figure out when to make contact.

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