DemandBase
MAY 15, 2020
B2B budgets, on the other hand, are typically allocated toward laser-targeted programs, including in-person events like trade shows, specific digital channels, executive dinners, and other field programs. It wouldn’t be fake news, or even news for that matter, to say that trade show and event budgets have all but dried up in 2020.
Biznology
MARCH 7, 2019
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. For a while there, I was worried, as event after event went dark. Worth a jaunt across the pond.
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DemandBase
APRIL 12, 2020
But these sources can include site experiences, field events, content offers, trade shows, and digital advertising, just to name a few. Just because we first engaged an account at a trade show does not mean the trade show should be credited with the entire deal.
Scoop.it
SEPTEMBER 14, 2023
It also helps to attend trade shows and follow industry experts on social media. You can also use marketing intelligence tools like BrandWatch, Tableau, and Demandbase to gather data on customer preferences and behavior. Also, research your industry to see what’s happening at a broader scale.
ViewPoint
JANUARY 26, 2012
Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Trade shows, but only if they are highly targeted Exhibiting at trade shows and conferences is a time-honored way to get in front of prospects in a focused, concentrated manner.
Lattice
JANUARY 6, 2016
If you’ve ever attended a trade show and brought home buckets of leads you know that many of them just wanted to snag your giveaway and aren’t ready to buy. Finally, some products (such as Demandbase) can directly use the predictive scores to show specific ads to your highest scoring leads. Event Follow-Up.
Content4Demand
MAY 21, 2020
Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. The more specific your keywords are, the better you can understand your intent signals,” said Jay Tuel, VP of Sales at Demandbase, during his session.“A
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