DemandBase

JUNE 25, 2020

For a number of decades now, marketers–and buyers–have been conditioned to believe that what people really want is more choice. That’s because, according to Cognitive Load Theory, people can only process information into long-term memory or short-term memory, but not both. More Choices = More Confusion?

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

SWZD

SEPTEMBER 2, 2019

If certain conditions are met, they will send a signal to sales that key individuals at a particular account seem to be very engaged. They are evaluating and adopting ABM supporting technologies such as Engagio and DemandBase. They have a matching process between leads and accounts and have all activity roll up into an account score.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Content4Demand

SEPTEMBER 29, 2020

With the pandemic disrupting business as usual, companies have had to take a step back, reassess priorities and make adjustments to survive in the short term and endure in the longer term. And the uncertainty will surely continue into 2021. Blog posts can address individual components of your findings as a series.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Outgrow

MARCH 5, 2020

You can also add conditional messaging and logic jumps to your content. Once you create your form, you can collect the data and the payments you need, on your terms. You can customize your interactive experiences with fonts, images, videos, charts and more. Multiple types of questions can be added to your interactive content.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

The ABM Agency

APRIL 30, 2023

Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. Account Based Marketing enables firms to build stronger connections with their customers through customized services that meet their individual needs, resulting in greater satisfaction, loyalty and revenue generation over the long term.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Full Circle Insights

JUNE 22, 2021

Here are three ways to make the business case to the C-suite: Sell the efficiency and flexibility angles: Explain that agile marketing features short-term campaigns executed by small groups, which means agile projects typically do not require a large upfront investment of time or money. Demandbase Attribution Debate Yields Surprises.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

JANUARY 28, 2021

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. Demandbase Attribution Debate Yields Surprises.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98