Martech Advisor

JANUARY 2, 2020

For example: try visiting Demandbase , you’d probably see your company name up there. There are already established stats like: 74% of customers feel frustrated when website content is not personalized. But over a period of time, the creepiness factor is definitely less serious.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . Source: Demandbase. . Modern B2B Buyers and the Big Shift in Behavior.

Buy 70

Buy Process B2B Peer-to-peer 70

NetLine

JULY 1, 2021

Knowing those stats, it should come as no surprise that most B2B buyers will not be known by the vendor until very late in their journey. Per DemandBase and many other sources, B2B customers today progress more than 70% of the way through the decision-making process before ever engaging a sales representative.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

QuanticMind

JUNE 13, 2016

Peter Isaacson, CMO of Demandbase, made the case for ABM in his session titled “Avoiding the Marketing Trend #Fail – How to Future-Proof Your Strategy with Account-Based Marketing.” Their funnel conversion stats were off-the-charts exceptional. the waterfall approach. the waterfall approach. BANT qualification criteria.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Content Standard

SEPTEMBER 19, 2016

Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase. LinkedIn allows you to compare your current stats with past performance, so you can see whether you’ve improved your effectiveness over the past week, month, or even six months.

Linkedin 40

Linkedin Paid Search Agency Planning B2B Thought Leadership 40

Strategic-IC

NOVEMBER 10, 2020

60% of companies report at least a 10% increase in revenue in year one of their ABM programme ( Demandbase ). A survey by Demandbase showed that 83% of marketers say ABM increases engagement with target accounts. And that stat makes sense. This alignment drives greater efficiencies, better campaigns, higher degree of focus, etc.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Strategic-IC

DECEMBER 7, 2020

60% of companies report at least a 10% increase in revenue in year one of their ABM programme ( Demandbase ). A survey by Demandbase showed that 83% of marketers say ABM increases engagement with target accounts. And that stat makes sense. This alignment drives greater efficiencies, better campaigns, higher degree of focus, etc.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Vidyard

APRIL 6, 2015

Customers Have Taken The Wheel You have likely already heard the stat about how much control your prospects have over their own buying process, but did you know that 77% of consumers believe companies should let them decide how brands interact?

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Engagio

AUGUST 26, 2021

By the end of this blog, you will have a better understanding of what technographics are and how a solution like Demandbase Data Cloud can help you segment your target accounts, regardless of the industry you are in. The stats speak for themselves. They aren’t just another company. Don’t just take my word for it.

Ideal Customer Profiles 103

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 103

Engagio

AUGUST 26, 2021

By the end of this blog, you will have a better understanding of what technographics are and how a solution like Demandbase Data Cloud can help you segment your target accounts, regardless of the industry you are in. The stats speak for themselves. They aren’t just another company. Don’t just take my word for it.

Ideal Customer Profiles 86

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 86

ClickZ

OCTOBER 20, 2020

Fast-forward, and even now, when we know better and have heard the stats about how much more it costs to gain a new customer than to keep an existing one, many marketers still lust only after the new names. Jon Miller is the Chief Product Officer of Demandbase. Think beyond new business. But this is short-sighted and ineffective.

Top of Funnel 141

Top of Funnel B2B Marketing Digital Marketing Funnels B2B 141

Digital B2B Marketing

JANUARY 20, 2014

Now take a quick look at your web stats. Potential providers: Demandbase , Insightera. Strategy bizo d&b Demandbase insightERA madison logic mediamath ReachForce thetradedesk turn' Before you give yourself a pat on the back, this isn’t even the tip of the iceberg! Fill the holes in your data!

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

DemandBase

JULY 21, 2020

Top intent vendors, like Demandbase, also utilize cookies to accurately map home IP addresses to your target accounts. For example, our high intent terms are Demandbase, ABM vendors, best ABM software, etc. In fact, listening to those stats will get you into trouble. How do you make intent data actionable?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

PathFactory

JUNE 28, 2023

Include call-out stats, ongoing results of in-webinar polls, speaker profile pages or links to LinkedIn, and obviously the slides and the recording in a Content Track. Therefore you can route clicks (using 6Sense, Demandbase, or even PathFactory’s Segments & Routes feature) based on industry, and the page is automagically relevant!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Vidyard

JULY 17, 2014

At Marketo’s Marketing Nation Summit this year, we teamed up with Influitive, Gainsight, DemandBase, Certain and ReadyTalk to host a series of pre-event webinars on topics from Why Webinars Are A Gateway Drug to Video, to How To Lose A Customer In 10 Days.

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54

The ABM Agency

FEBRUARY 16, 2021

The stats back them up, too: According to research firm TOPO , 86% of marketers report “improved win rates” with account based marketing services. . From the larger platforms, like Terminus and Demandbase, to more specific tools, like a CMS or CRM, your options are vast. Tech Stack Integration & Optimization for ABM.

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. The secret to gaining buy-in for content marketing is to demonstrate its worth with a solid strategy rather than a pile of stats and examples that aren’t really connected. It’s not just about pouring buckets of content out, on and offline. When are they going to be the most open to paying attention?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 14, 2016

The stats are all going the direction of mobile and have been going for some time. B2Bers, especially, seem to like stats and research and numbers. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Some of us will cough up $500 for highly respected research studies.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62