Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem?

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

DemandBase

DECEMBER 2, 2022

Accelerating into 2022 with best practices, lessons learned and advertising strategies from BMC Software. The post Advertising Year in Review with BMC Software appeared first on Demandbase.

Software 40

Software Advertisements Advertising DemandBase 40

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? In this day and age, having software to help you do that is imperative. So, when you're looking for software, make sure you choose one that is full-service and has ample tools to support the functions of marketing and sales. Image Source. Image Source.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

Engagio

DECEMBER 13, 2023

Demandbase is a leader in Account-Based Marketing (ABM) Software, Go-to-Market (GTM) Tools, B2B Advertising Platform, and B2B Data.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing DemandBase ABM 62

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Heinz Marketing

MARCH 8, 2018

This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. What apps/software/tools can’t you live without? The post “How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork appeared first on Heinz Marketing. Let us know!

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. But, we’ve started to notice some changes in the market.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. For example, the image below shows a landing page customized for a computer software company.) Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Biznology

JANUARY 13, 2022

Organized by Demandbase. All about sales enablement, and organized by Seismic, a producer of sales enablement software. And soldier on. Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. February 8, all virtual, SMART conference. Adobe has become a martech powerhouse.

Conference 197

Conference B2B Forrester Marketing Management 197

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

MAY 3, 2021

It’s been almost 10 years since Marc Andreessen proclaimed that “ Software is eating the world.” Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy. and pointed out these are really software companies.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

KoMarketing Associates

NOVEMBER 29, 2017

Twenty-two percent of software provider companies said the same, while 20 percent of professional/IT services businesses faced similar struggles. Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM. Investment in a content management system and campaign management tools were a close second and third.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Rand Fishkin is co-founder and CEO of audience research software startup, Spark Toro.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

MAY 20, 2022

.” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

Marketing Automation Services 103

Marketing Automation Services Marketing Management DemandBase Training 103

SalesIntel

APRIL 19, 2024

Demandbase provides insights into contacts, company details, and buying signals. Key features: Technographic data insights on software, tools, and frameworks being used at targeted accounts. It provides real-time data enrichment through Marketo webhooks, providing key information about prospects’ websites.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

JUNE 29, 2021

The relationship data will come from your sales team (or sometimes, a software like LinkedIn). The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Engagio

AUGUST 17, 2021

Sales intelligence has been around for a couple of decades, but its power is often overlooked because of that very fact; it’s not the shiny new software in the tech toolbox. As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Martech

OCTOBER 8, 2021

G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio.

Account Based Marketing 102

Account Based Marketing ABM Ideal Customer Profiles Profiling 102

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Click here to download!

Account Based Marketing 117

Account Based Marketing Marketing Automation Services Marketing Management Vendors 117

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. I was more of a website administrator who also worked closely with software developers to build custom software ranging from CMS extensions to building systems from scratch.

Marketing Automation Services 112

Marketing Automation Services CMS Development Work Management Marketing Management 112

Hubspot

DECEMBER 23, 2022

From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. HubSpot Sales Lead Software. That includes how prospects are identified. Image Source.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Zendrive sells mapping/routing data and software to major mobile carriers. Example 2: Zendrive.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Engagio

MAY 31, 2023

Gong is a company that specializes in conversational intelligence software. The post May The Wow Be With You: The Force of Emotional Impact and Stand-Out Marketing appeared first on Demandbase. This demonstrates the power of emotional connections and the impact of standing out. Finally, let’s look at Gong Labs.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

PathFactory

MAY 3, 2022

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Marketing Insider Group

JULY 1, 2020

They didn’t have the content, stories and messaging to show how building for 30 software points only seeing 5-8% of the entire picture is leading to missed details and requirements as there’s no visibility into pipelines, growth plans, customer-driven needs, and current/future operational bottlenecks.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Content Standard

JANUARY 21, 2015

Being a content marketer in the enterprise software industry is no easy task. History tells us that, when marketing software solutions, it’s more natural to talk product than what an audience actually cares about. And check out the content marketers to watch listed here: 25 Enterprise Software Content Marketers to Watch.

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Rollworks

DECEMBER 14, 2021

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Engagio

JULY 29, 2021

There are free versions of most important software tools, like keyword research tools. And most other trustworthy tools offer a free trial, for you to get an understanding of how to use the software and whether it would benefit you. Anything else is just wasted money. You then pay to get slightly more information, like search volume.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Lake One

OCTOBER 11, 2023

Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations. Ingersoll Rand: Understanding Marketing Automation Software Much like ServiceMax, Ingersoll Rand had to contend with a diverse clientele.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Engagio

SEPTEMBER 23, 2021

Marketing executives must anticipate upcoming expectations ahead of time, so they can stay one step ahead while also gaining insight into progress towards goals through measurement tools, such as agile analytics software products.

Work Management 71

Work Management Marketing Management Advertising Agencies Planning 71

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. In the example below, Demandbase ends their article with social proof — inspiring readers to read a case study about the topic from the article, giving context and value to the information.

Top of Funnel 99

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 99