Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase
SEPTEMBER 18, 2012
We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. She is passionate about aligning sales & marketing toward common goals through the coordination of language, systems and process. AG: Demandbase has been a big proponent on account based marketing. Are they engaged in a sales cycle with you?