Engagio

NOVEMBER 2, 2022

Nothing beats tangible stuff — as long as it’s relevant and on-strategy. The post How to Use Direct Mail and Gifting to Engage ABM Accounts appeared first on Demandbase. And with ABM (account-based marketing) and ABX (account-based experience), you’re focusing on high-value prospects, so you can justify doing something special.

Account Based Marketing 118

Account Based Marketing ABM DemandBase Marketing Prospects 118

Engagio

SEPTEMBER 16, 2021

The best way to leverage your data is to get personalized, relevant, and creative in your messaging. Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Engagio

JANUARY 30, 2024

Predictive modeling starts with data collection — gathering relevant data. Now, choose the features (or variables) most relevant to the outcome you are trying to predict. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.)

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.” Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

NOVEMBER 1, 2023

It’s about optimization – leveraging relevant data to drive insights and actions around, for example, how many reps to hire, where to place those reps for optimal sales coverage, what technology tools those reps need to succeed, and how to incentivize reps to meet their targets.

DemandBase 62

DemandBase Optimization Relevance Examples 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. More about Jon Miller. Jon is a marketing entrepreneur and thought leader.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. That’s music to our ears at Demandbase. When you’re focused on delivering relevant content and messages to the right accounts and enabling your Sales team with meaningful marketing insights, you’ll see real business results.

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Account Based Marketing ABM DemandBase Marketing & Strategy 165

Launch Marketing

APRIL 20, 2022

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

SmartBug Media

APRIL 4, 2022

Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

MAY 19, 2021

And the core principles of ABM haven’t changed since the early 2000s: Use deep client insight to generate relevant, compelling, and personalized messaging, experiences, and solutions that drive shared strategic value. At Demandbase, we’re excited to help usher this evolution through our transformative new solution.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution. It’s that simple. Double-down on digital.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

OCTOBER 4, 2022

The only way to stand out amidst all the sales noise is to better understand prospect/account needs and engage potential buyers with relevant messaging that provides specific value. Sales Hacks for Effective Sales Teams appeared first on Demandbase. These sales hacks will show you what tools to leverage. The post I.

Effectiveness 62

Effectiveness DemandBase Relevance Tools 62

Engagio

OCTOBER 18, 2023

Personalized – based on relevant, crafted conversations instead of standard, one-size-fits-all scripts. I love the look and feel of Demandbase.” The key buying signal is usually when you observe an increase in the number of unique people from the account engaging with relevant content. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. Outreach stays relevant. Now more than ever, sales and marketing alignment is imperative to an organization’s success. Happy selling!

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Martech

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Account Based Marketing 107

Account Based Marketing Spending B2B Marketing ABM 107

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Meeting creep is real, but sales calls and prospect meetings are more relevant than ever. But, no one is there yet. Focusing on use cases first is more helpful to your overall strategy.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. In an ideal world, there would be some degree of insight into engagement with relevant topics outside the brand’s own ecosystem — on social media, for example.

CPO 102

CPO DemandBase CMO Sales Qualified Leads 102

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Focusing on clusters of 5-25 accounts provides sales teams with the opportunity to catch their prospects’ attention with relevant content and efficiently drive pipeline. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data. You need the right data. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

SEPTEMBER 8, 2021

ABX is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle, and its benefits are both clear and well-documented: 1. I know that’s something that you all are really focused on at Demandbase.” – Kipp Bodnar. Zero waste.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

DemandBase

JUNE 18, 2020

What better way to appeal to your intended reader than by leveraging personal facts relevant to their life, key findings that specifically appeal to their role or thought-provoking questions sculpted via in-depth online research? Personable and relevant outreach is much more likely to gain attention than generic messaging.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Marketing Insider Group

AUGUST 3, 2020

The fundamental idea behind ABM is to treat each customer as an individual by targeting him or her with content and experiences that are relevant to their preferences and priorities. But the secret here is that these leads will be incredibly relevant and much more likely to convert.

Account Based Marketing 339

Account Based Marketing ABM Top of Funnel Lead Ranking 339

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. And if you have something to sell to seven different industries, focus on your top three or four and deliver customized, relevant, and timely messages and experiences to them. click to tweet. Stop counting leads.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

DemandBase

JANUARY 28, 2020

We heard from our customers and even our Demandbase colleagues, that manually updating account lists was time-consuming and drained advertising budgets. When we first introduced Dynamic Audiences late last year, we rolled it out to the Demandbase marketing team. But turning those insights into actions is harder than it seems.

Intent 60

Intent DemandBase Advertisements Advertising 60

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Taking a consultative approach, trying to engage with relevance, and providing support should our people need it are paramount during periods of economic uncertainty. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. The more relevancy to your message the more accurate you hit the targets. In the ABM world, many B2B giants are proceeding with smart moves.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Modern B2B

AUGUST 14, 2023

In content development, AI tools can accelerate production and time-to-market, but this introduces risk for cultural relevance, sensitivity and accuracy. and alert the relevant sales rep. An over-reliance on AI might not just optimise based on keywords out of context, but could also include terms that impact brand reputation.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Martech

JANUARY 21, 2022

Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Click here to download!

Account Based Marketing 110

Account Based Marketing Marketing Automation Services Marketing Management Vendors 110

Engagio

JUNE 7, 2023

By delivering relevant content to the right people at the right time, companies can create a positive brand experience and ultimately help the sales team generate more business. The post Growthbusters – Stop Wasting Your Advertising Budget On Irrelevant Audiences appeared first on Demandbase. How does this change the outcome?

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62

DemandBase

MARCH 12, 2020

Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. Demandbase even held an Advanced ABM Certification Workshop the day after the conference. Peter Isaacson, CMO, Demandbase. Peter Isaacson, CMO, Demandbase. The certification was jam-packed.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52