NuSpark Consulting
DECEMBER 18, 2011
Here’s ReachForce. That’s where ReachForce and DemandBase (below) fill in the missing “fields” by matching the company name of the visitor via form field with much more information on that visitor, compiled through numerous online sources and databases. DemandBase has a similar structure.
Rollworks
DECEMBER 14, 2021
ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.
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NuSpark Consulting
JANUARY 12, 2012
I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
chiefmartech
MARCH 20, 2018
They’ve augmented these with a number of more specialized tools — such as Allocadia, BrightEdge, Certain, Lithium, ReachForce, Lookbook HQ, Percolate, Synthesio, Demandbase, Tableau, etc. This is a rich marketing stack with deep capabilities, but my impression is that it’s very well rationalized.
Rollworks
MAY 21, 2018
ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.
NuSpark Consulting
APRIL 13, 2012
Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. Likewise, proper conversion architecture, A/B testing, and website form management is a must.
Business Brainz
JULY 11, 2021
According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Sophisticated and relevant content can be produced with the help of insight.
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