Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

FEBRUARY 22, 2022

Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? The key takeaway for B2B marketers is pretty clear: Provide influencers with speaking opportunities. Promote the video. Source: Onalytica.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Martech

JANUARY 21, 2022

Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. To further help you out, here is a list of 24 questions you can ask. General questions: How easy is the tool to use?

Account Based Marketing 110

Account Based Marketing Marketing Automation Services Marketing Management Vendors 110

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. One of the other things I noticed was the comfortable relationship the Demandbase executives appeared to have with the executives from Salesforce – the major sponsor.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

DemandBase

FEBRUARY 14, 2020

As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work. That’s why I’ve put together 5 questions to ask during your next vendor call. It can be discouraging and exhausting! How big (and involved!)

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Engagio

SEPTEMBER 29, 2023

That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)? OK, so now onto the core question: should lead nurturing come from marketing or SDRs? The Future of Lead Nurturing with AI Looking ahead, will AI make this question obsolete?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

DemandBase

JANUARY 8, 2019

Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. Asking the Big Question. Demandbase tested new strategies and scaled our SEM channel with optimized performance that grew our business. You can do the same.

Account Based Marketing 58

Account Based Marketing SEM DemandBase Paid Search Agency 58

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. Caitlin Doyle leads social media and employee advocacy for Demandbase. Episode Summary. Meet Caitlin.

DemandBase 126

DemandBase Youtube Social Media Top of Funnel 126

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. Marketing Technology Podcasts'

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Heinz Marketing

MARCH 8, 2018

We recently revamped our questions and think you’re going to love it even more. This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. Fill in the Blank: I’d love to see BLANK answer these questions. Michelle Obama. Amal Clooney. Want to nominate someone? Let us know!

Work Management 73

Work Management DemandBase Marketing Management Planning 73

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Many of the organizations that use these sales and support chatbots on their websites have existing databases of support questions and answers. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase. How do you make the impact question? Do they have to reply to a direct sales question?

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? After six months of inactivity, Collin, the Sales Development Rep assigned to the account received notification from the Demandbase Conversion Solution that account engagement was trending onsite. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

NOVEMBER 30, 2023

This post delves into the lessons from our panel discussion, shedding light on how these partnerships work best, and exploring key questions, including: Where should sales development sit? The post Collaborative Success: Strategies for Aligning Sales and Marketing appeared first on Demandbase. Where should operations report?

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Planning DemandBase 62

Engagio

OCTOBER 11, 2023

And ask questions about compliance and privacy practices, especially around contacts. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth. Ask detailed questions about privacy practices and opt-in data collection.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

DemandBase

OCTOBER 23, 2018

We talk to a lot of B2B Marketers when they are embarking on their Account-Based Marketing (ABM) Strategic Planning and we’ve noticed there are three questions which are always top of mind: How do I know if we are targeting the right accounts? In fact, these are questions we ask ourselves regularly. Cheers to your ABM Success!

Account Based Marketing 40

Account Based Marketing Spending DemandBase Advertisements 40

DemandBase

MAY 15, 2020

Last, but not least, one of the top questions I get from customers is, “How can we laser-target people at businesses when everyone is working from home?” It’s a great question. Demandbase Has the Answer. Demandbase Has the Answer. B2B advertising can reach employees who are working from home.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Engagio

DECEMBER 2, 2020

Check the health of your market segmentation approach: If the answer to any of the questions is no, revisit your strategy until you arrive at a model where each segment is uniquely differentiated and includes your best opportunities. And watch our master class with Bonnie Thomas, Senior ABM Strategist at Demandbase.

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Martech

MARCH 27, 2024

If your company leverages tools like 6Sense, Terminus or DemandBase, you can also target specific decision-makers or influencers across diverse placements and platforms they use daily. You can technically add email addresses to all major ad platforms (such as Google Ads, Microsoft Ads, X, Reddit, etc.), In your inbox.

Account Based Marketing 107

Account Based Marketing Spending B2B Marketing ABM 107

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

NOVEMBER 5, 2020

This platform would be a seamless extension of your day-to-day marketing needs, answering your questions about prospects and customers, and providing the solutions you need to grow your business. . You may have guessed by now that I’m talking about our new Demandbase ABM Platform. And it’s finally out in the world!

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Engagio

MAY 19, 2021

Questions about the potential of data-driven marketing, the importance of full lifecycle marketing, and the role of ABM in overall B2B strategy are nothing new; we’ve asked them for decades. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

DemandBase

NOVEMBER 5, 2020

This platform would be a seamless extension of your day-to-day marketing needs, answering your questions about prospects and customers, and providing the solutions you need to grow your business. . You may have guessed by now that I’m talking about our new Demandbase ABM Platform. And it’s finally out in the world!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. And if you’ve attended sales and marketing conferences, you’ve likely heard ABM discussions punctuated by the question, “Wait, what ?”.

Account Based Marketing 133

Account Based Marketing ABM Peer-to-peer DemandBase 133

Martech

DECEMBER 9, 2021

Question for you: Do you think your performance is being measured on the right metrics, or is there a disconnect between your performance goals and actually doing what it takes to deliver business outcomes? Brewster Stanislaw joins Demandbase as Chief Product Officer. Let me know: kdavis@thirddoormedia.com. Editorial Director.

CPO 101

CPO DemandBase CMO Sales Qualified Leads 101

Engagio

JANUARY 12, 2021

They answer one fundamental question: Are we creating and deepening relationships with target accounts? Fundamentally, these kinds of ABM metrics answer one question: How do accounts move through the buying journey to produce outcomes we care about? Perhaps the most common Marketing question is, Did my programs have an impact?

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

JUNE 8, 2020

Over the past week and a half, since George Floyd was murdered on May 25, I’ve spent a lot of time thinking about topics that have always felt important but left me questioning how to make a difference. I must also ensure Demandbase changes in very specific ways so that we become more diverse and inclusive.

DemandBase 52

DemandBase Act-On Paid Search Agency Education 52

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Often, what I see in the ABM Platform will generate a specific question that requires a deeper level of analysis.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Some questioned, Should we even be selling at all? At Demandbase, we’re seeing LinkedIn and email engagement skyrocket. At Demandbase, we’re keeping it light by digging into our closets to don our favorite costumes.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. We plan all year for this event and make sure we forecast for it in our quarterly plans. ALWAYS GO BACK TO THE GOAL.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

DemandBase

MARCH 31, 2020

And as Chief People Officer at Demandbase, I’ve always felt that our amazing culture has been formed in large part by the personal connection that we get being physically together. Now we sync on a weekly basis to address questions and concerns regarding current events and provide meaningful updates about the business.

DemandBase 82

DemandBase Work Management Communities Account Based Marketing 82

DemandBase

JULY 14, 2020

To that end, I’m proud to be the first to contribute to the Demandbase blog series Amplifying Our Voices, where, as members of the Demandbase family, we celebrate our differences—whether as women, people of color, or as people of different cultures, gender, sexuality or ability. appeared first on Account-Based Marketing – Demandbase.

DemandBase 64

DemandBase B2B Thought Leadership Thought Leadership Enterprise Management 64

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64