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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. According to Salesforce.com’s State of the Connected Customer (6th edition, 2024) , 68% of customers say advances in AI make it more important for companies to be trustworthy.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). And Lenovo uses just only two of Adobe’s eight solutions. ad inventory.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Full Circle Insights Innovates Again with Full Circle ABM

Full Circle Insights

With Full Circle ABM, users can leverage data from leading intent providers like 6sense, Bombora, and DemandBase, which flag accounts showing interest in buying a B2B product or service, even before members of the buying group become known to the business. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

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Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

The company gives customers who purchase Full Circle Enterprise a 15 percent discount on the cost of buying the three products separately, making it easier for more customers to take full advantage of Full Circle’s integrated solutions. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

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Full Circle Insights Launches Journey Explorer for Digital Source Tracker, Giving Marketers Visual Insight into the Customer Journey

Full Circle Insights

For marketers, the customer journey — the steps customers take toward a purchase — is critical. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Demandbase Attribution Debate Yields Surprises. Digital Explorer adds another dimension. 4 Ways to Get Your CRM in Line with ABM Priorities.