Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

SalesIntel

APRIL 19, 2024

Demandbase provides insights into contacts, company details, and buying signals. Their AI technology tracks online behavior to determine buying intent.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. According to Demandbase, 82% of the visitors on B2B websites aren’t actual customers. This is a difficult task.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

DemandBase

MAY 29, 2019

First we came up with a very targeted list of accounts based on specific firmographic and psychographic attributes. The post How To Do ABM At Scale (Without Killing Your Team) appeared first on Account-Based Marketing – Demandbase. The PathFactory marketing team is a small (but mighty) team and we don’t have unlimited resources.

Account Based Marketing 79

Account Based Marketing ABM Psychographics DemandBase 79

Martech

SEPTEMBER 24, 2021

These data types include technographic and firmographic at the account level, and demographic and psychographic at the contact level. Explore platform capabilities from ABM vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

Valasys

JUNE 12, 2019

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). An integrated ABM strategy well-orchestrated with the sales & marketing team & by employing data from omnichannel (viz.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60