Directive Agency
FEBRUARY 22, 2019
Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.
Only B2B
JANUARY 9, 2023
Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. Building up enough data before drawing any conclusions is something that marketers are recommended to do when executing PPC, social media advertisements, or any other form of campaign. To integrate marketing and sales.
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The Point
OCTOBER 18, 2012
Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).
SmartBug Media
MARCH 19, 2021
Demandbase. Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. How to Build a Business Case for ABM.
Circle Studio
NOVEMBER 8, 2018
On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations.
Directive Agency
MAY 20, 2020
This would require investment into a tool such as Demandbase. Demandbase is an ABM tool that you can hook up to Google Analytics (GA) to build audiences based on company size and industry. Google has some demographic targeting you can use, but in my experience, these may be less reliable.
Adobe Experience Cloud Blog
NOVEMBER 25, 2009
It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; This session kicked off with a general description of what is search marketing, search engine optimization and PPC. . Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.
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