ANNUITAS

OCTOBER 7, 2020

In what could be called in classic early 2000’s style, ‘Customization Gone Wild,’ portals burst onto the scene with options for marketers to create a custom experience for customers or high value prospects. We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? They would be everywhere.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

DemandBase

APRIL 2, 2020

They are using account-based targeting to accurately identify hospitals that are already customers and driving them to an online resource/training portal. The post 5 Marketing Pivots We Can Only Admire appeared first on Account-Based Marketing – Demandbase. How’s that for closed-loop advertising?

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JULY 31, 2017

In today’s market, intent data providers including Bombora and 6Sense have developed portals / UI where you can go see a list of accounts that have recently been reading content on topics you care about. When someone follows, or engages with industry influencers or brands/technologies that are complementary to yours.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

NetLine

JULY 1, 2021

Per DemandBase and many other sources, B2B customers today progress more than 70% of the way through the decision-making process before ever engaging a sales representative. This is possible because the buyers are actively, and intentionally, researching away from the vendor’s site thereby avoiding the dreaded sales calls and emails.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

SalesIntel

AUGUST 16, 2023

Demandbase Another prominent player in the list of competitors of ZoomInfo is Demandbase. Demandbase provides highly selected and timely insights into over 104 million growing businesses. A common issue clients have shown concerns over is navigating the portal and its user-friendliness overall.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

PathFactory

JUNE 28, 2023

White Glove” Customer Resource Center Most SaaS companies have a fairly robust support portal or help area. Therefore you can route clicks (using 6Sense, Demandbase, or even PathFactory’s Segments & Routes feature) based on industry, and the page is automagically relevant!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52