persona vendor vertical DemandBase Related Topics 
SWZD
MARCH 2, 2017
Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. Has your team developed content that addresses the needs of each role member or persona? Finally, each vertical had its own case study available, relating the user success of industry peers. Case Example.
SnapApp
DECEMBER 14, 2016
Segment these campaigns based on each persona of yours and speak to their unique needs. CEO at Vertical Measures. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Provide solutions and start them on the sales funnel. Back to top. Arnie Kuenn. Videos drive sales.
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