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TrustRadius, Demandbase One announce intent integration

Martech

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.

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The Secret to Great Product Reviews. (Hint: It’s Not What You Think.)

Engagio

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

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Behind the Report: Why the RIA ABM “Vendor Selection Matrix” Is Different and How Demandbase Fared

Engagio

Full disclosure: Demandbase is featured, and we are proud to say, got top marks.). How did Demandbase fare? Demandbase did great in our top criteria. When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape?

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The Account-Based Revolution: From Origins to AI-Driven Futures

Engagio

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

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My Journey to Becoming ABM Certified

DemandBase

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

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Sales Scoop: ABM Gives You Wings (with Sales & Marketing Alignment)

DemandBase

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling.

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The Surprising State of ABM in 2020

DemandBase

The 2020 ABM Market Research Study from Demandbase is here. Top challenges, tactics, tools, and more from nearly 900 of your peers. Drumroll, please. Nearly 900 professionals from Marketing to Sales, CS to the c-suite, participated in this annual study to understand the state of Account-Based Marketing at organizations of all sizes.