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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Demandbase. Read on for more ways you can use intent data as a marketer. Read the full case study.

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Report: High-Tech Marketers Turn to ABM to Meet Rising Customer Demands

KoMarketing Associates

Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM. The Shift Toward Account-Based Marketing.

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Good morning: Are you looking after your metrics?

Martech

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. Brewster Stanislaw joins Demandbase as Chief Product Officer. But performance is still measured in terms of qualified leads. There’s a disconnect here.

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Seven Steps to Align Sales and Marketing Teams Around an ABM Strategy

Full Circle Insights

Adopt products that provide intent data: One of the reasons ABM is growing in popularity is because companies like 6sense, Bombora and Demandbase can now provide third-party data that detects targeted accounts’ interest in intent topics, enabling deployment of ABM at scale. The Marketing and Sales Alignment Playbook White Papers.

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Forrester’s B2B Revenue Waterfall: How Full Circle ABM Measures Each Stage

Full Circle Insights

Detected: Full Circle ABM integrates with intent data providers like 6sense , Bombora , and Demandbase for third-party data that detects interest in intent topics from targeted accounts. . The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers. Download eBook.

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A Practitioner’s Guide to ABM

Full Circle Insights

Learn more. . . > Demandbase ABM. Demandbase is a comprehensive ABM platform that uses “Account Intelligence” to help sales and marketing teams better orchestrate the B2B buying journey. Customers particularly like Demandbase’s integration with Salesforce, the strong customer service, and the strong database tool.

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The Rise in Popularity of Target Account Activation

Full Circle Insights

Opportunities are measured in stages: Detected: Marketers use intent data from companies like Bombora, 6sense or Demandbase to identify early-stage interest from accounts that matches the marketers’ intent topics. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers.