Martech

MARCH 27, 2024

Ultimately, you must have the capability to exclude or update accounts from all targeting based on their status with the sales team in order to provide the desired experience to the client. You can technically add email addresses to all major ad platforms (such as Google Ads, Microsoft Ads, X, Reddit, etc.),

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Account Based Marketing Spending B2B Marketing ABM 108

Martech

OCTOBER 27, 2023

“A lot of the identity-based solutions people have moved to in order to mitigate the impact of cookie constraints are definitely incorporating IPs, at a minimum.” We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems. ” Another challenge for B2B.

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Account Based Marketing Paid Search Agency Advertising Agencies Privacy 119

Engagio

OCTOBER 11, 2023

In order to select a vendor of choice, you need to get hands-on with sample data sets. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth. But how do you assess whether a provider can deliver accurate and complete data at scale?

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Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. Knowledge of how they are interdependent in order to have an impact on a number of levels. A response to the challenges and limitations of viewing ABM through the lenses of marketing only. And adopting a lifecycle viewpoint.

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Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

SEPTEMBER 30, 2021

As the VP of Go-to-Market for Data Cloud at Demandbase, Asher’s gone on a bit of a personal journey to figure out what technographic data is all about, so I was excited to sit down and talk with him about what technographic data really is, how to collect it, and why it’s so important to businesses today. What is technographic data? “I

DemandBase 71

DemandBase Advertising Agencies Ideal Customer Profiles Account Based Marketing 71

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Like any other recipe, the ingredients have to come together just right in order to create that wonderful experience. Jennifer tells us how Demandbase can help you find the narrative.

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DemandBase Practices Ads B2B Thought Leadership 71

Marketing Insider Group

AUGUST 3, 2020

Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success? Therefore, the departments need to be aligned in order to see the best results.

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Account Based Marketing ABM Top of Funnel Lead Ranking 339

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. But that’s the trick; in order for marketers to accord with GDPR, customers must opt-in, and when they don’t, that Netflix-like experience eludes us.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

OCTOBER 1, 2021

At Demandbase, we recognize the challenges faced by many of today’s ABM teams and what they need to do or change to be successful. Choose from: Each of our three levels of support expand your team with expert Customer Success and Customer Service resources to help you tap into the full value of the Demandbase One Platform.

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Account Based Marketing Paid Search Agency ABM DemandBase 71

Engagio

SEPTEMBER 8, 2021

All of these pieces have to fit together in order to come up with a successful outcome.” – Jon Leiberman | VP, Content, Demandbase. I know that’s something that you all are really focused on at Demandbase.” – Kipp Bodnar. Quotable moments from Jon and Kipp’s conversation. “So, Think about it.

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Account Based Marketing Inbound Marketing ABM DemandBase 71

Engagio

DECEMBER 2, 2022

In order to stand out, you’ll need to upgrade your digital marketing efforts. The post Best Practices for the upcoming holiday season: Advertising, Personalization, and ABM tactics appeared first on Demandbase. Thousands of companies are vying for the attention of consumers over the holiday season.

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Account Based Marketing ABM Tactics Advertisements 48

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. In order to set up a successful advertising campaign, you need more than just data. With Demandbase One, this step is simple.

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more. Why it’s hot.

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Account Based Marketing Enterprise Management Work Management Marketing Management 117

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. In that spirit, Demandbase is offering our online ABM Certification courses at no cost through July 31, 2020. Account-Based Marketing.

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B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

MARCH 30, 2020

The basic takeaway was this – in order to most effectively manage processes and outcomes, we need to embrace specialization. The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase. Trust in specialization and expertise and see it through. Remember the pin factory.

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Advertising Agencies Account Based Marketing ABM Advertisements 111

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. Since Dreamforce was later in Q4 than normal, we had to pull out all the stops in order for our quarter to be healthy from start to finish. We plan all year for this event and make sure we forecast for it in our quarterly plans.

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DemandBase Account Based Marketing Planning Advertising Agencies 88

Engagio

AUGUST 17, 2021

So rather than going in search of a new technology to showcase, I got to thinking that a refresher on sales intelligence might be just what the doctor ordered. As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances.

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InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Engagio

JUNE 7, 2023

Marketers must be open to change and embrace modern advertising strategies in order to thrive in this unpredictable climate. The post Growthbusters – Stop Wasting Your Advertising Budget On Irrelevant Audiences appeared first on Demandbase. Want to learn more? Check out the full video on DBTV!

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Advertisements Advertising DemandBase B2B Sales 62

Engagio

SEPTEMBER 22, 2021

What specific activities should I make sure I’m covering in order to support those tactics? . There are six key initiatives (or success drivers) that you should leverage in order to meet those key objectives: 1. The post 6 Quick Tips for Driving ABM Success with Bonnie Thomas appeared first on Account-Based Marketing – Demandbase.

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Account Based Marketing ABM Cost per Acquisition Tips 71

DemandBase

MARCH 10, 2020

Our next, and arguably larger challenge is to deliver better, more relevant site experiences in order to get our prospects and customers to engage with us—to keep coming, stay longer, and more actively engage with our offers and content. appeared first on Account-Based Marketing – Demandbase. Just don’t do it on Saturday night.

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DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. The post ABM Lessons from a Marketing Newbie appeared first on Account-Based Marketing – Demandbase.

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Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless?

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Linkedin DemandBase Eloqua Privacy 100

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. But for others, a pause may be in order. The post 4 Ideas for Revenue Teams to Find New Opportunities in Today’s Strange, New World appeared first on Account-Based Marketing – Demandbase.

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Ideal Customer Profiles Work Management DemandBase Marketing Management 130

DemandBase

SEPTEMBER 26, 2018

ABM allows you to focus on the right individuals from top accounts in order to engage them and move them through the funnel, and surfaces insights based on both known and unknown account activity and measures performance at an account level.

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Account Based Marketing ABM CRM DemandBase 63

DemandBase

OCTOBER 23, 2018

To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. You need to make sure you are communicating with and enabling Sales with all the right information, at the right time in order to scale ABM successfully. There a certification for every level of ABM maturity. Have a group?

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Account Based Marketing Trends B2B Marketing DemandBase 78

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. Sequential messaging With sequential messaging, you can deliver a series of ads in a specific order to tell a cohesive story or guide users through a customer journey.

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Advertising Agencies Advertisements Advertising B2B 52

ClickZ

JULY 3, 2019

What’s new about business ecosystems today are the categories that now require this kind of cooperative and competitive drive in order to move forward. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. Just measuring results across the funnel became a herculean task. The next phase. It’s a brave new world for ABM.

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Account Based Marketing ABM DemandBase Business 106

ClickZ

NOVEMBER 9, 2020

This is where you may encounter an “uncanny valley” effect (a pitfall raised by our MA Summit panelist, Jon Miller of Demandbase). Here’s a personal example: I ordered a product after clicking on a Facebook ad. The sale went smoothly and I was sent an order confirmation email. We’ll give you a 15% coupon to complete your order!”

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Enterprise Management Work Management Marketing Management Marketing Automation Services 144

DemandBase

MARCH 4, 2019

“That’s the beauty of Demandbase—it’s a marketing platform, a media platform and a data platform. Stein IAS is a member of Demandbase’s partner program and shares mutual clients. I’ve known Demandbase and Chris Golec, its CEO, from the earliest days and I’ve been thrilled to see it continue to grow and evolve.

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Account Based Marketing ABM Creativity DemandBase 51

DemandBase

MAY 17, 2019

Step number one for an ABM strategy involves getting your database(s) in order, and that step continues to confound organizations. Somewhat fortuitously, Demandbase announced the launch of the Demandbase ABM Ecosystem on the first day of the conference, an initiative designed to address this very challenge.

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Account Based Marketing DemandBase B to B ABM 40

DemandBase

OCTOBER 5, 2019

Prior to joining Demandbase, I worked at companies that were executing on traditional B2B programs. In my first 6 months at Demandbase, I have seen first hand how impactful ABM can be when your whole company is aligned. In order for an ABM pilot to be successful, it needs to be a priority for all stakeholders involved.

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Account Based Marketing ABM Top of Funnel Demand Generation 61

Engagio

JULY 10, 2023

Responsible and ethical AI practices should be prioritised in order to guarantee that the technology is used fairly and trustworthily. The post Revolutionizing the Potential of AI-Powered ABM/ABX Marketing appeared first on Demandbase.

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Marketing AI Account Based Marketing ABM Ethics 48

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

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Paid Search Agency Demographics Display DemandBase 100

Heinz Marketing

MARCH 12, 2020

What makes customer experience so elusive, especially in the B2B world, is that in order to be successful, the entire organization needs to be focused on the same thing: The customer. In order for organizations to be responsive to customer needs, they need to develop a culture that enables cross-functional agility.

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DemandBase B2B Sales Lead Ranking Organic Leads 92

Only B2B

JANUARY 9, 2023

In order to “play the game” and discover what’s available, we frequently start the funnel with a broad-based marketing strategy. Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. We’re not just casting a net out to see what we can capture any more.

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Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

DemandBase

FEBRUARY 10, 2020

At the end of last year, Demandbase partnered with Demand Metric to bring you the State of the ABM Tech Stack Research Report. As a marketing team, you need to understand the business and see what revenue looks like in order to create higher ROI activities. Think of it as short stories, ABM style!

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Account Based Marketing ABM DemandBase Peer-to-peer 64

Rollworks

DECEMBER 14, 2021

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. In order to close a five or six-figure deal, salespeople take a long time meeting, discussing, and negotiating with prospects. Long term returns.

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Account Based Marketing ABM Stats Allocation 52