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New Beginnings: DemandMatrix + Demandbase

Engagio

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

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New Beginnings: DemandMatrix + Demandbase

DemandMatrix

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71
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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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The State of Account Identification: 2024 and Beyond

Engagio

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. Source: Onalytica. That shouldn’t be surprising.

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Women in B2B Network: A Year in Review

DemandBase

It has almost been a year since the inception of the Women in B2B Network, and what a year it has been! From starting the network in the UK and bringing it stateside; we’ve held multiple events over the course of the year focused on empowering and supporting women in the workplace. LH: How did the Women in B2B Network go international?