DemandBase and Microsite - B2B Marketing Zone

#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer. REI’s content hub has enough complexity to deserve a microsite. It’s not just about pouring buckets of content out, on and offline.

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B2B Marketing Zone

#COSeries Recap: Top Priorities For B2B Strategies In New Reality

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Webinars

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