DemandBase

JUNE 3, 2019

In this clip, you’ll learn how to measure ABM success with Demandbase through: 1. Moving KPI’s such as number of accounts brought on site, number of accounts engaged, and accounts moved to pipeline will help push revenue goals and ultimately enable you to measure how your ABM strategy is performing. Targeting. Engagement.

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DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem?

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DemandBase Account Based Marketing ABM Marketing Management 63

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. In a perfect world, we’d only need to measure revenue.

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. B2B marketers need to accurately measure the performance of different marketing strategies and understand how target accounts are interacting with different pages and campaigns. Demandbase Data Stream.

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DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

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DemandBase Lead Ranking Vendors Comparison 62

Engagio

NOVEMBER 17, 2022

The post In the lab with DB: Launch, Measure, and Optimize Next-Level Advertising COPY appeared first on Demandbase.

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Advertisements Advertising DemandBase Optimization 62

Engagio

OCTOBER 5, 2022

The post In the lab with DB: Launch, Measure, and Optimize Next-Level Advertising appeared first on Demandbase.

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Advertisements Advertising DemandBase Optimization 62

Webbiquity

FEBRUARY 22, 2022

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. Source: Onalytica. That shouldn’t be surprising. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

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DemandBase Account Based Marketing ABM Public Relations 40

Full Circle Insights

SEPTEMBER 28, 2022

As a B2B marketer, once you’ve defined targeted accounts and opportunities, you need a way to measure progress on account activation at every stage. Here’s a closer look at what’s measured at every stage. . How to Measure Your B2B Revenue Waterfall Webinars. Save this eBook for later. A Practitioner's Guide to ABM .

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Account Based Marketing ABM Full Circle Insights Bombora 52

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. This also means that B2C platforms can’t measure results that matter in B2B. Demandbase is able to do just that through our Demandbase One platform.

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Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

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InsideView DemandBase Enterprise Management Work Management 127

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Measurement. The iSpot partnership allows B2B marketers to measure campaign effectiveness across platforms, including on linear and CTV. Why we care.

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Linkedin Paid Search Agency Ads Campaigns 73

DemandBase

DECEMBER 18, 2018

For many marketers, measuring the impact of media spend can be the most challenging part of advertising. Ad measurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets.

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Cost per Lead Advertising Agencies Advertisements Advertising 53

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. Developing ABM tools that are easy-to-use and address team alignment and measurement will be an important part of advancing ABM even further in the years to come,” said Kent Ragen, vice president of Channel Sales at Demandbase.

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Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Engagio

DECEMBER 9, 2020

Measure what matters. When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. That’s music to our ears at Demandbase. Measure what matters. The post 5 Ways to Nail Your B2B Strategy with ABM appeared first on Account-Based Marketing – Demandbase. And it’s not leads.

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Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

JANUARY 30, 2024

This model is often seen when performing churn analysis, helping identify critical factors contributing to customer churn and empowering businesses to take proactive measures to retain high-risk customers. The post Predictive Models – Future Insights from Past Data appeared first on Demandbase.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

The Point

JUNE 26, 2009

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

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Engagio

APRIL 12, 2024

Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline. .” – Philip Kotler, American marketing author, consultant, and professor emeritus.

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Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. measurement arsenal.”.

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Touchpoints Marketing Attribution DemandBase Allocation 71

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Surprisingly Stalled: Measurement and Data Quality. Today, firms struggle with the same challenges as last year (2019) and the year before (2018): measurement and data quality. Why is measuring ABM proving to be so difficult for firms? Drumroll, please.

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Account Based Marketing ABM Budget Programs Allocation 120

DemandBase

AUGUST 21, 2020

Ultimately, Marketing and Sales teams will move as one , seamlessly sharing data and insights, coordinating every activity, and measuring everything that matters—from campaign performance to business impact so that every action is tied to Sales success. Measure everything that moves. Personalization wins every time.

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Top of Funnel B2B Sales B2B Marketing DemandBase 116

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

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DemandBase Classified Ads Vendors Comparison 71

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. Are you and your team the most measured of them all? Angel Harley.

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Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Each part is designed to empower your marketing strategy, focusing on a specific part of the account-based journey, from identifying and attracting your key audiences to measuring your performance.

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Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

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CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Martech

DECEMBER 9, 2021

But performance is still measured in terms of qualified leads. Question for you: Do you think your performance is being measured on the right metrics, or is there a disconnect between your performance goals and actually doing what it takes to deliver business outcomes? Brewster Stanislaw joins Demandbase as Chief Product Officer.

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CPO DemandBase CMO Sales Qualified Leads 107

DemandBase

MAY 15, 2020

And businesses are reallocating marketing budgets toward channels that offer greater scale, precision, and measurement, such as digital advertising. Demandbase Has the Answer. Demandbase Has the Answer. The post The #Fakenews About Advertising Budgets appeared first on Account-Based Marketing – Demandbase.

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Budget Programs Allocation Advertisements Advertising 98

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. , so you can think of this step as a way to double-check that you’re targeting the right accounts and that your prioritization of them is correct.

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. Many of these announcements are from established vendors selling established applications, such as ad targeting and marketing performance measurements. But what's most interesting are the newer applications.

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DemandBase Lead Ranking Paid Search Agency Work Management 199

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

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Account Based Marketing DemandBase Forrester ABM 80

Engagio

NOVEMBER 15, 2022

ABM Strategy Manager, discusses how to forecast your sales bookings and measure ROI on marketing channels. The post Forecasting Sales Bookings & Calculating Marketing ROI appeared first on Demandbase. Watch On-Demand as Andrew Slutzky, Sr.

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Forecasting ROI DemandBase Account Based Marketing 48

Engagio

JANUARY 20, 2024

” Mastering Engagement and Measuring Success Alex Donics, Global Director of Demand Marketing at Spotify, discusses how the streaming giant masters engagement through personalization and discovery. He also explains their approach to podcasting and investments in robust first-party and third-party measurement solutions.

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Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

MARCH 16, 2020

I was thrilled to measure success with increases to the hundredth of a percentage. Lift is the percentage of target accounts that have more site engagement, measured by page views, during the campaign compared to the baseline period of 30 days prior to the start of the campaign.) But often, I want to curate a personalized experience.

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Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

JUNE 9, 2020

Demandbase is teaming up with Drift to offer you our two certifications in ABM (Foundations and Advanced) and their Conversational Marketing certification for FREE. Demandbase ABM Certification. Effectively measure ABM. More qualified accounts, shorter sales cycles, increased ROI, and a better experience for buyers.

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Account Based Marketing ABM Course Conversion 72

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

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Account Based Marketing ABM DemandBase Peer-to-peer 52