Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Terminus, Demandbase).

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Or you can use what we called topic of interest campaigns at Marketo. This is especially common for vendors that only give surging intent.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Valasys

MARCH 25, 2019

took home the prize for emerging vendor of year, Marketo was crowned the best marketing automation vendor. Martech vendor of the year. Emerging vendor of the year. ABM tech vendor of the year. Winner: Demandbase Highly commended: Agent3. Marketing automation vendor of the year. While Kulea.ma

Marketing Management 40

Marketing Management Demand Generation Agencies B2B Marketing Paid Search Agency 40

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. To ensure your vendor is properly tying topic data to buyer context (i.e.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. The big promise of intent data vendors is that these companies are “in market.” First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

FunnelEnvy

MARCH 16, 2020

There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. This is possible because every web request must contain the source IP address and these vendors have mapped many (though far from all!) Firmographic Vendor Considerations. of them to specific accounts.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Customer Experience Matrix

MARCH 26, 2015

Some vendors do this better than others. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Unbound B2B

FEBRUARY 6, 2023

According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. So, snowflake decided to recognize their customer’s unique personality more than any other B2B vendor in the market. Content syndication that applies ABM can see a revenue growth of 200% and ROI of 300%.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Adobe Experience Cloud Blog

JANUARY 23, 2017

In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data? You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Questions to Ask an Intent Data Vendor.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Engagio

JUNE 16, 2020

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

Circle Studio

NOVEMBER 8, 2018

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Fast forward to 2018 and the landscape has seen a 4,453% increase in solutions now available to marketers.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Engagio

JULY 31, 2017

Vendors typically use one of three methods to collecting this behavioral data to determine intent: analyzing activity on social networks such as scanning posts; analyzing content consumption across a publishing network and analyzing engagement with display advertising across the public Internet.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Adobe Experience Cloud Blog

APRIL 22, 2009

Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. Enquiro presents four strategies for managing risk: Approved vendor list. Managing Risk.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The vendors I chatted with at the event were talking more about thought leadership than their products. Demandbase was excited to talk about their successful webinar, All Star Email Campaigns , a must see for any B2B online marketer. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Engagio

NOVEMBER 11, 2020

And that’s why I’m so excited that today we are releasing Demandbase One , which combines the best of Demandbase and Engagio into a single, no-limits B2B solution for modern marketers. Both Demandbase and Engagio shared a common vision, to transform the way B2B companies go to market by building next-generation marketing technology.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. ” To Engagio, to Demandbase.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

PureB2B

MAY 30, 2022

Research from ITSMA found that nearly all B2B vendors using ABM say that it delivered higher ROI than other marketing initiatives. Marketo One of the most well known ABM tools, Marketo lets you manage your entire ABM campaign and see results, all in one place.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

Research from ITSMA found that nearly all B2B vendors using ABM say that it delivered higher ROI than other marketing initiatives. One of the most well known ABM tools, Marketo lets you manage your entire ABM campaign and see results, all in one place. Demandbase. Benefit 1: Increased ROI of Marketing. Salesforce.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

DemandBase

JULY 21, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. How do you make intent data actionable?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. To add to potential confusion, the exact definition of what ‌a “lead” is will vary between technology vendors and organizations. For example, here’s how to integrate your NetLine portal with Marketo.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

TrustRadius Marketing

FEBRUARY 11, 2022

This love formula recognizes the top 20 vendors with over 200% love density in their reviews. A Top Rated Award winner from a TRUE-certified vendor, Ceridian Dayforce seems to be impressing in just about every way it can. Adobe Marketo Engage. Demandbase Sales Intelligence Cloud (formerly InsideView). Movistar Team?Electrical/Electronic

Enterprise Management 89

Enterprise Management Marketing Automation Services Work Management Marketing Management 89

chiefmartech

OCTOBER 29, 2017

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

LeanData

MAY 16, 2016

But in a very real sense, all the vendors included in those sophisticated diagrams were winners as well. It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. Like LeanData. “It Unfortunately, magnifying glasses were not included.).

DemandBase 56

DemandBase Conference Vendors Touchpoints 56

DealSignal

MARCH 20, 2018

And research shows that ABM does foster revenue growth: a study by Demandbase and Demand Metric found that 60% of companies doing ABM for a year reported at least a 10% revenue increase and nearly 20% reported a revenue increase of 30% or more. Earlier we were talking about fast revenue growth being a driver for ABM.

Account Based Marketing 55

Account Based Marketing Ideal Customer Profiles ABM Work Management 55

LeanData

MAY 16, 2016

But in a very real sense, all the vendors included in those sophisticated diagrams were winners as well. It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. Like LeanData. “It Unfortunately, magnifying glasses were not included.).

DemandBase 40

DemandBase Conference Vendors Touchpoints 40

LeanData

MAY 16, 2016

But in a very real sense, all the vendors included in those sophisticated diagrams were winners as well. It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. Like LeanData. “It Unfortunately, magnifying glasses were not included.).

DemandBase 40

DemandBase Conference Vendors Touchpoints 40

LeanData

MAY 16, 2016

But in a very real sense, all the vendors included in those sophisticated diagrams were winners as well. It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. Like LeanData. “It Unfortunately, magnifying glasses were not included.).

DemandBase 40

DemandBase Conference Vendors Touchpoints 40

LeanData

MAY 16, 2016

But in a very real sense, all the vendors included in those sophisticated diagrams were winners as well. It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. Like LeanData. “It Unfortunately, magnifying glasses were not included.).

DemandBase 40

DemandBase Conference Vendors Touchpoints 40