DemandBase

AUGUST 21, 2020

The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. Webinars, direct mail, digital ads, and self-running demos all come into play when they are used to blanket an in-market account with insights and value. Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. They use this to target direct mail based on Web behaviors. And 44% of marketers told Trusted Media Brands that they expected GDPR would lead to more use of first party data vs. cookies.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

DemandBase

MARCH 23, 2020

And with so many people working from home, direct mail simply does not make sense right now. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. All conferences and field events are canceled. So, how should B2B marketers operate in this new reality?

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

AUGUST 27, 2021

Direct mail experts have a rule of thumb: 40 percent of success is dependent upon the list; 40 percent comes from the offer; and 20 percent is due to the creative. Demandbase Selector interface in “Basic” Mode. Direct mail: triggering campaigns to specific individuals. The target list: the importance of segmentation.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Only B2B

JULY 28, 2023

One effective tactic is using personalized direct mail, which, according to the DMA, achieves a 5.1% for non-personalized mail. According to a study by Demandbase and Ascend2 , 60% of marketers cite data quality as the top barrier to successful ABM implementation. response rate, compared to just 0.6%

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. That’s why I was particularly excited to hear about the upcoming Marketing Innovation Summit for B2B , produced by Demandbase.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

DemandBase

MARCH 10, 2020

In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. Tactics such as events and direct mail can play an important role in your ABM strategy. appeared first on Account-Based Marketing – Demandbase. Start Simply. Up to fifteen percent in.

DemandBase 52

DemandBase Account Based Marketing SEM ABM 52

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. The post ABM Lessons from a Marketing Newbie appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

Digital B2B Marketing

OCTOBER 18, 2012

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Normally I do not promote clients here on B2B Digital Marketing.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Adobe Experience Cloud Blog

JANUARY 7, 2020

In addition to LinkedIn, we also use Demandbase for display advertising. The largest and most important one in terms of the impact the business is direct mail and we use Alyce for most of our direct mail. Standard – generic direct response campaign that tests a high volume of new content pieces and optimizes for maximum ROI.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Heinz Marketing

SEPTEMBER 30, 2022

Think social media—paid and organic, Vidyard for interactive video creation, direct mail solutions like Sendoso or PFL, YouTube, Email Marketing, etc. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense. These tools help you capture the attention of prospects. Identification.

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Engagio

DECEMBER 28, 2020

My advice for people to succeed in ABM in 2021 … My advice: Direct Mail experiences are where to place your bets. Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. Chief Product Officer at Demandbase | LinkedIn. Pieter De Temmerman.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. You don’t need ABM. You’re strapped for resources.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Only B2B

JANUARY 9, 2023

Direct mail has 1% return on investment. Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. Do elder executives prefer live events or direct mail? The average click-through rate for emails is 2.6%. A successful social media campaign will convert at a rate of less than 1%.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

DemandBase

MAY 14, 2019

Fittingly, at the SiriusDecsions Summit, we announced the launch of the Demandbase ABM Ecosystem , an initiative aimed at bringing together the key technologies for executing an ABM strategy to deliver consistent cross-channel content, messaging and business outcomes.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

DemandBase

AUGUST 27, 2020

Accounts with offsite intent related to Demandbase competitors with no on-site visits. This comes in handy for prioritizing your week, maintaining good hygiene for contacts, selecting contacts for direct mail and marketing events, and so on. Companies trending for intent (i.e., Set up your weeks on Sunday.

DemandBase 52

DemandBase Personalization Cross-Selling Demand Generation 52

DemandBase

MARCH 5, 2019

Hopefully you were using account-specific display, content syndication, dimensional mail, and outbound email to name a few. appeared first on Account-Based Marketing – Demandbase. Baseline: Your ABM pilot had you utilizing a lot of different tactics in concert with one and other, promoting a flagship asset or event.

Account Based Marketing 106

Account Based Marketing ABM Advertising Agencies DemandBase 106

DemandBase

MARCH 11, 2019

As an ad destination, as a next step after a direct mail play, or as part of an email campaign. Often we think of one-to-one account-based marketing as sending high-value gifts, direct mail plays and event invitations—all of which can benefit from an accompanying digital content experience as I mentioned in tip 1.

Account Based Marketing 85

Account Based Marketing Top of Funnel ABM Personalization 85

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Lattice

JANUARY 6, 2016

Direct Mail (“Door Openers”). Try again in the afternoon and leave a voice mail this time if needed. High Leads = Call in the morning and leave a voice mail if you don’t connect. Average/Medium Leads = Call in the afternoon and leave a voice mail if you don’t connect. Use your best resources for your best leads!

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

DemandBase

OCTOBER 2, 2018

At Demandbase, field marketing plays a critical part of our account-based marketing strategy with a clearly articulated role: Own 1:1 and 1:Few ABM Strategies. Demand Generation uses ABM for advertising, email marketing, and direct mail. Drive Pipeline Acceleration. Executing this without stepping on toes can be challenging.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

Martech

SEPTEMBER 24, 2021

digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. Effective B2B channels include both offline (direct mail, events, roadshows and in-person/phone-based sales outreach) and online (email, websites, virtual events, webinars and paid/organic search, display and social) media.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

DemandBase

JUNE 30, 2019

Or, if your demand gen team is already investing in direct mail, you can work with them to make sure those campaigns go exclusively to the accounts on your target account list. The post How To Find Budget To Fund Your ABM Strategy appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 72

Account Based Marketing Budget Programs ABM Marketing Budget 72

Digital B2B Marketing

MARCH 25, 2013

However, many B2B marketing groups are continuing to use the same targeting options they mastered in print and direct mail, simply applied to newer digital marketing tactics. Providers: Bizo, Demandbase, Neustar. Today, B2B marketers have many new options available. Below are 7 options and potential providers for each one.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Hubspot

DECEMBER 23, 2022

Personalized prospect outreach via LinkedIn mail. Demandbase. Demandbase is an account-based marketing (ABM) solution that offers a suite of intelligence solutions. Here are some of the data and insights you can access from Demandbase: Company data. Custom prospect list building and management. Image Source. Contact data.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Engagio

SEPTEMBER 28, 2021

Both strategies use tactics such as email, advertising, events, and direct mail, but in One-to-Many, each account gets some personalization, while there is little to no personalization in targeted demand generation – at least until an account becomes marketing qualified.

Segmentation 71

Segmentation Demand Generation Agencies Account Based Marketing ABM 71

ViewPoint

JANUARY 26, 2012

That compares to $7 billion spent on direct mail and $4.5 Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

B to B 120

B to B netFactor Media SEM 120

Unbound B2B

FEBRUARY 6, 2023

The inbound marketing team worked with the sales development team to create display ads, landing pages, and direct mail pieces. Then, they had prospects who had not advanced in 35 days define their goal, and then mail them a booklet that explained how to get started.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

DemandBase

MARCH 1, 2019

PFL is a marketing technology company that provides sales enablement and marketing automation solutions, as well as printing, mailing, and fulfillment services. The post How Account-Based Marketing Can Boost Sales Enablement in Your Company appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Get creative with direct mail / gifting to keep the already interested buyers engaged. Focus on helping accelerate the current pipeline to close within the quarter. Leverage Executive engagement.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

The Mx Group

MAY 1, 2018

Even technology player AdRoll went offline to leverage direct mail in a successful campaign featured in the report. These are just some of the many great takeaways in the report we are proud to co-sponsor with Demandbase, RollWorks and Triblio. But to drive the most meaningful engagement from ABM, you need to think omni-channel.

Account Based Marketing 59

Account Based Marketing Practices ABM Best Practices 59