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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

DECEMBER 18, 2011

Here’s an example of Loopfuse Marketing Automation. That’s where ReachForce and DemandBase (below) fill in the missing “fields” by matching the company name of the visitor via form field with much more information on that visitor, compiled through numerous online sources and databases. DemandBase has a similar structure.

Lead Generation 100
Lead Generation Reachforce Lead Scoring Lead Ranking 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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