Marketing Insider Group

AUGUST 3, 2020

Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success? ABM gives the sales team fewer leads to work with. Why Sales Marketing Alignment Matters.

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Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. The personalized approach tends to resonate more with decision-makers, facilitating the sales process. This alignment can lead to improved communication and a more streamlined sales process.

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Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

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Ideal Customer Profiles Work Management Planning Paid Search Agency 304

DemandBase

AUGUST 21, 2020

At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth. But let’s be honest here—it’s not like Sales and Marketing alignment is new or fresh at this point. In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams.

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Top of Funnel B2B Sales B2B Marketing DemandBase 116

Engagio

OCTOBER 18, 2023

Sales development reps (SDRs) are an essential component to a truly high-performance revenue engine. They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. What is ABSD?

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Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization.

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Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

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Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Martech

AUGUST 9, 2023

She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”

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Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Follow Rob on LinkedIn and Twitter ! We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

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Case Studies Case Study B2B Sales Studies 75

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Episode Summary.

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Account Based Marketing DemandBase Planning Marketo 101

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization: It’s Not Just Jargon.

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Outreach Enterprise Management DemandBase Buy 86

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. As a sales development leader, my gut reaction was to stick to the script and continue to do what I do best at the end of any quarter: push hard, get meetings, and finish strong. We were initially perplexed, I have to admit.

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Peer-to-peer DemandBase Effectiveness Personalization 78

PathFactory

MAY 3, 2022

You’ve likely seen the social commentary shared across LinkedIn. Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

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Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. Sales and Marketing Continue to Close the Gap.

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Customer Surveys Demand DemandBase Demand Generation 150

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales. LinkedIn is a TopRank Marketing client.

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Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

DemandBase

AUGUST 10, 2020

Forty-three percent of companies named Sales and Marketing alignment as their top priority for ABM in 2020. It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. So let’s double down. Angel Harley.

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Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. More guiding, less selling.

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Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. How to deploy AMX techniques in your paid media strategies, including SEM and LinkedIn.

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DemandBase Practices Ads B2B Thought Leadership 71

DemandBase

JULY 19, 2019

But what if you’re a marketer who works in the post-sales world? In a post-sales world, marketers need to align with the post-sales team. So at Demandbase, we break our marketing team & goals into pre-sales and post-sales. In the post-sales world, things get a little more tricky.

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Top of Funnel DemandBase Account Based Marketing Marketing & Strategy 51

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

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Account Based Marketing ABM DemandBase Peer-to-peer 52

Engagio

MAY 3, 2021

Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — Data in B2B go-to-market (Sales and Marketing). Sales teams used to use their experience and intuition to know which accounts to focus on. These early efforts showed the power of data to help Marketing and Sales teams win.

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DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

JUNE 7, 2023

We’ve recently been hosting a series of LinkedIn Live sessions called the Growthbusters where industry experts come together to delve into the challenges faced by B2B marketing and sales teams. Traditionally, marketers focused on generating a high volume of MQLs to pass on to the sales team. Want to learn more?

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Advertisements Advertising DemandBase B2B Sales 62

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn.

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Engagio

JUNE 29, 2021

Any financial services Marketing or Sales team can transform itself into a center of excellence without much budget thanks to an account-based pilot. Based on that insight, you could prioritize that account for more targeted sales outreach. The relationship data will come from your sales team (or sometimes, a software like LinkedIn).

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Marketing Automation Services Lead Ranking Service DemandBase 71

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

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Account Based Marketing ABM DemandBase Top of Funnel 52

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

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Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). In the last decade, sales activation became the new religion. But an obsession with sales activation strategies frequently bites B2B marketing teams on the backside. That Jon Miller. Few are paying attention.

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Sales Management Top of Funnel Work Management Brand Identity 76

Engagio

MAY 31, 2023

We conducted a LinkedIn Live session titled “ May the WOW be with you: The Force of Stand-Out Marketing ”. (It With Gong Labs, they analyze their data to deliver on key insights that deliver real value to their audience of Sales reps and managers. It was on May the 4th, aka “Star Wars Day”, thus the Jedi-themed puns.)

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Work Management Advertising Agencies Marketing Management DemandBase 108

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Follow Gerry on LinkedIn and Twitter ! Follow Robert on LinkedIn and Twitter

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Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

Heinz Marketing

SEPTEMBER 30, 2022

These tools connect to numerous other tools that are the core tools and technology to help your business operate from a marketing and sales perspective. This includes behind the scenes, day-to-day tools and technology that help the marketing and sales efforts run smoothly. . How are you using them?

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Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

KoMarketing Associates

SEPTEMBER 16, 2020

Coordinate with Sales and Other Key Players from the Beginning. You’ve probably seen plenty of articles about Marketing and Sales team alignment. B2B firms no longer have room for Sales and Marketing to be out of sync. Without Sales, your ABM program may well fail. So try to think of ABM as a partnership.

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Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing.

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Account Based Marketing ABM B2B Sales B2B 59

DemandBase

JANUARY 15, 2019

You know the drill: Marketing does the heavy lifting to drive awareness and engagement, and Sales Development Reps (SDRs) need to convert that into opportunities. Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. Equip your sales reps with the Demandbase Conversion Solution.

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Efficiency DemandBase Personalization Account Based Marketing 49

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

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Intent Data Lead Ranking Intent Marketing Automation Services 67