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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. DemandBase has a similar structure.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. B2B Lead to Sale Process Conversion Tactics Landing Pages

New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. This area is one of the most crucial, but often misunderstood elements of lead generation.

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

Online display can now be a demand generation tactic, along with content syndication and paid search in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics. . Demandbase just recently unveiled their new company targeting platform.

Time to abandon spray-and-pray lead generation

Biznology

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. That means lead quality suffers, and bad leads cost more than no leads at all.

4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

More and more B2B marketers are now accountable for revenue targets, not just leads or even sales-ready prospects. Lead Nurturing Isn’t Just Email Anymore.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Use data–intuition often leads down the wrong path. • Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

Demandbase has clearly established themselves as a leader in this space, if you are looking at account based advertising, they certainly should be on your calling list. By Eric Wittlake, {grow} Contributing Columnist.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Madison Logic , a provider of “data powered lead solutions” based in New York, also announced a similar offering this fall with their Data Match Lead Retargeting service.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. Both Bizo and Demandbase offer this solution.

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

Bizo has established themselves as the leading provider of B2B audience data, here are the segments they have available. Providers: Bizo, Demandbase, Neustar.

3 Steps to Building a Better B2B Target Account List

grow - Practical Marketing Solutions

Identify your best site visitors: Using a solution like Demandbase , you can identify companies viewing key pages or content on your site and that fit your target profile. Disclosure: Demandbase is a client). Disclosure: Demandbase is a client).

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

You can count the number of leads on one hand. Although this approach may not capture leads cost effectively, with a significant weight against a small audience, you can see a measurable increase in demand. Demand Generation Media banners Demandbase dsp online advertising RTB

Buy 62

Marketers Frustrated With Digital Advertising ROI

B2B Marketing Insider

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers.

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. With ReachForce’s SmartForms, our case studies have demonstrated conversion rate increases of as much as 40%, reduced cost-per-lead, better and faster lead scoring, segmentation and lead nurturing. Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automation

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. With ReachForce’s SmartForms, our case studies have demonstrated conversion rate increases of as much as 40%, reduced cost-per-lead, better and faster lead scoring, segmentation and lead nurturing. Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automation

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? SmartForms appends a survey’s worth of B2B data to leads at the moment of acquisition. Demandbase vs ReachForce Match Rate.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? SmartForms appends a survey’s worth of B2B data to leads at the moment of acquisition. Demandbase vs ReachForce Match Rate.

Demandbase: Converting More Web Visitors into Leads

The Point

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo

How Demandbase Uses LeanData

LeanData

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. LeanData helps increase productivity and efficiency by making sure Demandbase reps always have complete visibility into those key accounts. “It’s

How Demandbase Uses LeanData

LeanData

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. LeanData helps increase productivity and efficiency by making sure Demandbase reps always have complete visibility into those key accounts. “It’s

Focus on Accounts – Not Leads – for Better ROI

Act-On

Account-based marketing (ABM), at its simplest, is focusing on an account as opposed to a lead. ABM is good for new business: 66% of companies state that more pipeline opportunities is a key benefit of ABM ( DemandBase ). Is lead generation over?

4 Ways to Make Your Website More Personal

Modern Marketing

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. A lead may spend quite a bit of time on your site before raising their hand explicitly by filling out a form or requesting contact. Append and validate your data to create a stronger picture of the lead.

How We Systematically Overvalue Content Consumption

Digital B2B Marketing

We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. No, a fluffy blog post view shouldn’t change someone’s lead score. Content content marketing lead scoring measurement

Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

MQL 4

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries.

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. ABR gains its speed by querying DemandBase’s own database rather than querying external directories.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Nick Judd – Associate Editor for the Personal Democracy Forum, Nick hears insights from the world’s leading thinkers. Jen Pockell-Wilson – A VP at DemandBase, Jen is a demand generation guru. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter.

BtoB 27

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. Really, Cloud Connectors are part of a fully integrated lead management process. I imagine many people see how this could lead to a greater amount of prospects and leads. But how does it improve the quality of leads?

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

Demandbase. Demandbase. Lead Forensics. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs.

Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

MQL 2

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Another common business goal for B2B marketers is to create content that will generate leads , and ultimately impact the bottom line. Here are a few examples of companies that used content to generate leads. ADP: Capturing Leads through White Papers. Marketing-generated leads.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

23 Account-Based Marketing Leaders to Follow on Twitter

bizible

Adrienne Weissman is the Chief Revenue and Marketing Officer at G2Crowd, the industry-leading review platform for business software and services. Sangram Vajre is the Co-Founder and CMO at Terminus, the leading B2B account-based automation software.

5 Steps to Increase Conversion Rates with Account-Based Marketing

Act-On

As Demandbase defines ABM: “It’s a set of principles that range from…. Here’s a high-level overview of the five steps to plan and implement a successful account-based marketing strategy, and start creating more marketing-sourced leads. What is account-based marketing ?

Bizible Joins The Account-Based Marketing Leadership Alliance

bizible

Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase.

Be Thankful for Account-based Marketing this Holiday Season

Modern Marketing

More Than 70% See Real Results from ABM Peter Isaacson, CMO of Demandbase , described it as "the cornerstone of most B2B marketing plans. When you incorporate ABM into your marketing automation solution it changes how things like lead scores can function.

How to Drive More Sales with Intent Data

Leadspace

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. For example, when someone visits the product overview page their lead score will increase by 5.

5 Demand Generation Tips From DemandCon [Video]

Modern Marketing

But, as everyone in sales and marketing knows, there are dozens of subtopics that fall under demand generation’s umbrella from lead scoring to content creation. Jennifer Pockell-Wilson , Vice President of Marketing and Demand Operations, DemandBase. Thom’s tip is for marketers to remember “leads” are human beings. by Jesse Noyes | Tweet this. Not surprisingly, the topic at DemandCon this week is demand generation.