The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Outgrow

FEBRUARY 4, 2022

Simply put, intent data is the information gathered from an internet user’s behavior. For example, data from review sites is a good example of third-party intent data. G2 is a peer-to-peer review site for businesses. Demandbase. What Is Intent Data? It again acts as an important addition to your marketing stack.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

SmartBug Media

JUNE 24, 2020

Paid media ads can grab an onlooker’s attention, drive traffic to your site, and fuel your broader inbound marketing strategy. Now, with so many people reluctant to leave home, internet traffic is spiking. Google Ads lets you directly target people based on their search queries—on the largest search engine on the internet.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

DemandBase

APRIL 13, 2020

Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data. If present, we identify the company from this cookie alone.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

ViewPoint

JANUARY 26, 2012

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

B to B 120

B to B netFactor Media SEM 120

FunnelEnvy

MARCH 16, 2020

Website visitors have different expectations and what works over email can cross the line or be creepy on site. A variety of factors can influence that, but probably the most important factor is who you’re selling to and the types of accounts that are visiting your site. Activating Reverse IP Data with FunnelEnvy.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Content Standard

DECEMBER 4, 2015

It’s no mystery that the Internet is a cluttered space. ” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. I tend to think of it as a messy, overstuffed closet that makes it hard to find anything useful.

Allocation 40

Allocation DemandBase Budget Programs Content 40

Content Standard

DECEMBER 4, 2015

It’s no mystery that the Internet is a cluttered space. ” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. I tend to think of it as a messy, overstuffed closet that makes it hard to find anything useful.

Allocation 40

Allocation DemandBase Budget Programs Content 40

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

JULY 31, 2017

BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. Organizations need to support these initiatives with Account Based Marketing software such as DemandBase, Engagio, Terminus and new data sources.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Golden Spiral

NOVEMBER 8, 2018

If you are feeling the urgency of overhauling your site, don’t sound the alarm until you evaluate your thinking about what a website is, what it does, and how it serves your mission. Do you know what your web visitors do when they come to your site? Do you know how long they spend on the site or what pages work better than others?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Martech

AUGUST 19, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Yes, the pandemic boosted online shopping and brought more readers to news sites. Demandbase jumps out ahead in B2B streaming race . Good morning, Marketers, and do you switch on the TV to watch B2B?

DemandBase 116

DemandBase B2B Banner Ads ABM 116

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data is aggregated data from across the internet. The data from third-party providers such as Bombora, 6sense, and Demandbase work best when combined with additional intent data from lower-funnel signals, such as TrustRadius downstream second-party intent data. Top-of–funnel third-party aggregated data.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. However, when people work from home, this breaks down because home IPs are associated with internet service providers.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

OCTOBER 13, 2020

More and more buying research is happening off your site. Prospects perform an average of 12 searches prior to engaging on a specific brand’s site and use an average of 10.4 Over 30% of US internet users have an ad blocker enabled. This is exactly why I founded Engagio and later decided to merge forces with Demandbase.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Digital B2B Marketing

JANUARY 20, 2014

Your site and content represent a tiny fraction of the time your prospects spend online. They visit industry sites, competitive sites and even still talk to peers and read offline! Data from just your site or email is woefully incomplete. Potential providers: Demandbase , Insightera. Fill the holes in your data!

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Customer Experience Matrix

AUGUST 18, 2016

Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Messages may also be linked to a specific situation such as a flurry of Web site visits or a lack of contacts at a target account.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Vidyard

MAY 28, 2020

Facebook is one of the most popular destinations for video on the internet, second only to YouTube. The company invented the social graph technology that most social media sites now use to identify precisely the people who are interested in your videos wherever they are, and encourage them to press play. dialog box which opens a popup.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Convince & Convert

NOVEMBER 11, 2015

We’ve been building out WordPress sites for over a decade! You could also mix in content recommendation engines like BrightInfo and personalization software like Optimizely that enhance or improve those experiences, or data enrichment software like DemandBase or ReachForce to fill in the information gaps on your leads.

Enterprise Management 155

Enterprise Management Work Management Marketing Management Marketing Automation Services 155

Vidyard

MAY 28, 2020

Facebook is one of the most popular destinations for video on the internet, second only to YouTube. The company invented the social graph technology that most social media sites now use to identify precisely the people who are interested in your videos wherever they are, and encourage them to press play.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Marketing Insider Group

JULY 1, 2020

Content marketing leaders see 8 times higher year-over-year growth in unique site traffic. People use the internet to consume content. Take Demandbase for example. Companies with an active blog generate 97% more leads on their site than businesses who don’t have a blog. Increase in website traffic. More leads.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. Cookies give digital marketers the ability to track individual users across the Internet,” he said. Mobilegeddon Changed Game for Mobile Sites. By Dom Nicastro.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Nomatter how much content is flooding the Internet, uniqueness tends to stand out. But more than 50% of internet usage is on smartphones. We've all heard how it's eating the internet.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

You will learn how to spot amazing freelance writers and create captivating headlines that get more readers to visit your site. DemandBase. Bit-sized actionable advice you can take and implement right away on your site. Loaded with actionable guides, you'll leave this site with a monster to-do list! Blogging Wizard.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

OCTOBER 13, 2015

The days of flooding the internet -- and even your own site -- with overly promotional content are gone. 1) Prioritize on-site content. Content marketing is a great way to help your brand distinguish its voice in a highly competitive market, especially with on-site content like a blog. Conversion.

Top of Funnel 28

Top of Funnel Content Marketing Lead Scoring Lead Ranking 28